Daily Archives: Nov 3, 2022
As Australia’s Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for Businesses
Amidst the highest inflation rate since 2001, consumers are adjusting their spending habits and businesses need to evolve to ensure they align with current consumer sentiment.
MELBOURNE, Australia - November 4, 2022 - (Newswire.com)
According to the leading digital marketing agency Melbourne-wide, Zib Digital, Aussies are spending significantly less online as cost of living concerns force them to change their behaviours. As spending capacity and confidence dwindles amongst consumers, the challenge for brands is in understanding the opportunity, defending their position and accelerating performance to see continued growth.
Understanding the consumer is critical and businesses should ensure that during a time when consumer spending habits are altering, communication focuses largely on the value their products or services provide, says Zib Digital.
Toluna's Global Consumer Barometer Study found that the increased cost of groceries, in particular, was forcing Aussie consumers to make changes to the way they spend. Some of the changes included changing the brands they normally buy for generic brands, shopping around in search of value and shopping more often to get the best deals. Some of the other ways Aussie households are cutting back on spending include reducing social activities such as eating out and finding ways to reduce energy consumption.
Zib Digital says that with consumers more likely to switch brands and shop around for a better deal, many businesses may be feeling the pinch too. Marketing plays a critical role in creating brand value during the toughest of times, allowing brands to sustain customer perception and position when consumer decisions get tougher.
Despite people cutting back on spending, irrational spending desire remains. Zib Digital emphasises brands that are clearer and louder about the value they bring customers will be in a better position to foster and leverage a strong brand.
As the premier digital marketing and SEO agency Melbourne-wide, Zib Digital has designed campaigns for thousands of brands in a wide variety of industries. Connecting businesses and customers through clever online marketing, Zib Digital can help brands stand out with a tailored strategy that will deliver exceptional results.
To learn more, contact the leaders in digital marketing and SEO Melbourne-wide today.
Contact Information:
Zib Digital
Manager
(03) 8685 9290
Press Release Service by Newswire.com
Original Source: As Australia's Rising Cost of Living Impacts Consumer Behaviour, Digital Marketing Experts Weigh in on What This Means for Businesses
With Christmas Just Around the Corner, Now is the Time to Get the Kids’ Gifts Sorted
While the holiday season is a time of joy, it can also be stressful trying to get everything organised. Experts agree, getting in early and organising presents early will help take the hassle out of Christmas.
CHRISTCHURCH, New Zealand - November 4, 2022 - (Newswire.com)
Juggling a long list of preparations, gift shopping and the kids being home on school holidays can be particularly stressful for parents over the Christmas period. New Zealand's premium trampoline online supplier, SpaceJump recommends parents beat the crowds to ensure they don't miss out on the special gifts the kids really want.
Rather than purchasing lots of smaller gifts for the family, a combined gift for everyone is a great idea for families with more than one child. A trampoline is always a winner with kids at Christmas and as an added bonus, a trampoline encourages the whole family to spend time together outside. A combined gift also takes the pressure off thinking about what to get each child too.
Offering a range of high quality, safety focused trampolines at affordable prices, SpaceJump explains that typically there is a rush in the few weeks prior to Christmas as many people leave their gift shopping to the last minute. Purchasing big ticket items early will help families avoid the stress of worrying whether there will be stock or the order can be delivered on time. Experts say it's a good idea to sign up to receive email offers and other promotional material from various companies throughout the year to be the first to know about special offers, which can offer families big savings.
When a large item, such as a trampoline is the hero gift for the kids at Christmas, parents also need to factor in time to assemble the product. SpaceJump provides detailed assembly instructions for customers to make the set up easier and recommends a minimum of two people for the assembly.
On a mission to inspire active outdoor play for kids, the SpaceJump team are experts in the industry and are committed to providing the safest products. Striking the perfect balance of safety and fun without compromising on gravity-defying bounce, shop for the best trampoline NZ wide online at SpaceJump today to ensure no family member is disappointed on Christmas Day.
Contact Information:
Space Jump
Marketing Manager
0800 99 66 77
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Original Source: With Christmas Just Around the Corner, Now is the Time to Get the Kids' Gifts Sorted
FlowForge Raises $7.2M Seed Round From Cota Capital and Open Core Ventures to Solve the Challenges of IT/OT Convergence
BUC-EE’S TO BREAK GROUND ON LARGEST TRAVEL CENTER IN THE COUNTRY ON NOV. 16
New Buc-ee's in Luling, Texas, will be largest Buc-ee's store in the country.
Buc-ee's, home of the world's cleanest bathrooms, freshest food and friendliest beaver, will break ground on its new travel center in Luling, Texas, on Wednesday, Nov. 16, 2022. The start of construction will be celebrated at 11 a.m. CST with a ceremony attended by local leaders.
The new Buc-ee's Luling will be the largest Buc-ee's location in the country, ensuring Texas remains home to the world's biggest Buc-ee's. Occupying more than 75,000 square feet, the updated Buc-ee's Luling will replace the city's current Buc-ee's store, which was the brand's first family travel center, built in 2003.
Located at 10070 I-10, Buc-ee's Luling will offer 120 fueling positions just outside its store with thousands of snack, meal and drink options for travelers on the go, as well as the same award-winning restrooms, cheap gas, quality products and excellent service that have won the hearts, trust and business of millions in the South for nearly 40 years. Buc-ee's favorites, including Texas barbeque, homemade fudge, kolaches, Beaver Nuggets, jerky and fresh pastries, will all be available.
Attendees of the Buc-ee's Luling groundbreaking ceremony will include Mayor CJ Watts of Luling, former Mayor Mike Hendricks of Luling, Caldwell County Judge Hoppy Haden, and Luling City Manager Mark Mayo.
Founded in Texas in 1982, Buc-ee's is celebrating its 40th anniversary this year. Buc-ee's operates 43 stores across Texas and the South. Since beginning its multi-state expansion in 2019, Buc-ee's has opened travel centers in Alabama, Florida, Georgia, Kentucky, South Carolina, and Tennessee. Buc-ee's is now headed West with store groundbreakings in Colorado and Missouri.
"Beaver and Don's pioneering concept of the Buc-ee's family travel center debuted in Luling 20 years ago," said Stan Beard of Buc-ee's. "As we continue to share the Buc-ee's experience with the rest of the country, we are grateful for the opportunity to deepen our Lone Star roots and to keep our flagship, and the largest Buc-ee's ever, in Luling."
Throughout the project, Buc-ee's corporate development team will continue to work closely with local partners, including the City of Luling, the Luling Economic Development Corporation, and Caldwell County. Buc-ee's Luling will add even more jobs to the area, employing at least 200 team members, with starting pay beginning well above minimum wage, full benefits, a 6% matching 401k, and three weeks of paid vacation.
About Buc-ee's
Buc-ee's is the world's most-loved travel center. Founded in 1982, Buc-ee's now has 34 stores across Texas, including the world's largest convenience store, as well as nine locations in other states. Buc-ee's is known for pristine bathrooms, a large amount of fueling positions, friendly service, Buc-ee's apparel and fresh, delicious food. Originally launched and still headquartered in Texas, Buc-ee's has combined traditional quality and modern efficiency to redefine the pit stop for their customers. For more information, visit www.buc-ees.com.
Contact Information:
Rachel Austin
Publicist
rachel@hometownsocial.net
Press Release Service by Newswire.com
Original Source: BUC-EE'S TO BREAK GROUND ON LARGEST TRAVEL CENTER IN THE COUNTRY ON NOV. 16
Sparr Heights Estates Receives Company’s First-Ever Electric Bus
Sparr Heights Estates, a Sinceri Senior Living Community based in Montrose, California, received the company's first-ever electric bus on Friday, Oct. 14. The delivery of the bus included a ribbon cutting and celebration amongst the staff and residents, who were able to give the vehicle a test ride.
The electric bus is a large feat for the community as they move toward cleaner and more efficient energy. Electric vehicles emit fewer greenhouse gasses and air pollutants and contribute positively to local air quality.
The bus is a 2022 Ford E-Transit, which offers exclusive features, including a fully electric engine, smart technology, and an average range of 126 miles per trip. This all-electric vehicle will allow the community to charge it on-site, reduce the costs of traveling operations, and decrease their CO2 emissions significantly.
In addition, there will be an estimated 40% lower cost versus comparable buses that operate using gasoline. It also requires less maintenance, fewer moving parts, and eliminates the need for oil changes. The bus charges within 8-11 hours, which will allow Sparr Heights Estates to charge it overnight and be ready for traveling activities every day.
Rachel Rudiger, Sinceri's V.P. of Environmental Operations, stated, "Sinceri Senior Living is plugging into the future—and the future is electric. In addition to the environmental benefits of our first zero-emissions community van at Sparr Heights Estates, going electric will reduce the ongoing maintenance and preventative care substantially."
The electric bus is the first step in taking part in California's ambitious goals on climate change, petroleum reduction, adoption of zero-emission vehicles, and renewable fuels. California's Clean Transportation Program, which was established in 2007, then extended to 2024, plays a vital role in supporting the state's sustainable, long-term, economic development. Sparr Heights Estates, as well as Sinceri Senior Living, are looking forward to active participation in the program and continuing to expand into sustainable energy solutions.
About Sinceri Senior Living:
Sinceri Senior Living is a premier, senior living management company that provides service to seniors in 21 states, serving approximately 3,800 seniors across the U.S. Sinceri Senior Living manages all levels of care, including independent living, assisted living, memory care, and skilled nursing communities. From the legacy of its first dedicated memory care community more than 35 years ago, Sinceri Senior Living has built a reputation for expertly managing senior living properties, including owned and managed facilities, with highly sought personalized care and exceptional, unique programming for residents and their families.
Learn more about Sinceri Senior Living at www.sinceriseniorliving.com.
Contact Information:
Madison Allen
Marketing Specialist
madison@sociallyposting.com
5404710742
Press Release Service by Newswire.com
Original Source: Sparr Heights Estates Receives Company's First-Ever Electric Bus
How to Get a Small Loan in Fall 2022
Generation USA and Addition Financial Credit Union Partner for Credit Union Member Services Specialist Program
The free, fully online course will enable students the opportunity to take the Call Center Associate Certified (CCAC) exam
Generation USA
...Google Classroom version of the Bsbltyping Classic Typing Tutor to be launched in January 2023
Classic Typing Tutor Level 1 Classic Typing Tutor Level 2 Classic Typing Tutor Level 3 Dual Learning LevelTen Athletes Named to First-Ever USA Blind Soccer Men’s National Team
The roster includes eight athletes with visual impairments and two sighted goalkeepers.
The U.S. Association of Blind Athletes (USABA) today announced the 10 athletes chosen for the first-ever USA Blind Soccer Men's National Team that will begin international competition in 2023, the first step on the journey to competing at the Los Angeles 2028 Paralympic Games. The team was selected after a four-day selection camp held Oct. 27-30 in Chula Vista, Calif. The roster features eight athletes with visual impairments along with two sighted goalkeepers.
The sport of blind soccer has been part of the Paralympic Games since 2004, but the U.S. has never fielded a team. That will all change in 2028 when Los Angeles plays host to the Olympic and Paralympic Games and the U.S. will receive an automatic entry into the blind soccer competition as the host country.
"In the next six years, the world's two biggest sporting events will happen on American soil," said USABA CEO Molly Quinn. "In 2026, the FIFA World Cup will be played throughout the U.S. for the first time in three decades. In 2028, the Summer Olympic and Paralympic Games will take place in Los Angeles. It will mark the first time that L.A. has played host to the Paralympic Games."
The eight athletes with visual impairments named to the team are Noah Beckman (Columbus, Ohio), Cody Kirchner (Columbia, S.C.), Ahmed Shareef (Staten Island, N.Y.), Ricardo Castaneda (Fort Worth, Texas), Kevin Brown (Falls Church, Va.), Antoine Craig (Richmond, Va.), David Brown (Chula Vista, Calif.) and Alvaro Mora Arellano (Phoenix, Ariz.). The two sighted goalkeepers selected are Brandt Herron (Palm Coast, Fla.) and Kyle Knott (Brevard, N.C.).
"We are so excited to name the first ever USA Blind Soccer Men's National Team," said Head Coach Katie Smith. "It was incredible to see the growth of the athletes at this first national selection camp. It is truly incredible being a part of this revolutionary team and to have another Paralympic sport for blind athletes all over the country to aspire toward. I look forward to seeing how this National Team progresses toward our goal of the 2028 Paralympics."
Alternates for the USA Blind Soccer Men's National Team are John Marquez (Fort Worth, Texas) and Charles Catherine (Brooklyn, N.Y.). The team will begin competing in international friendlies in 2023.
USA Blind Soccer Men's National Team Roster
Players
Noah Beckman (Columbus, Ohio)
David Brown (Chula Vista, Calif.)
Kevin Brown (Falls Church, Va.)
Ricardo Castaneda (Fort Worth, Texas)
Antoine Craig (Richmond, Va.)
Cody Kirchner (Columbia, S.C.)
Alvaro Mora Arellano (Phoenix, Ariz.)
Ahmed Shareef (Staten Island, N.Y.)
Alternates
Charles Catherine (Brooklyn, N.Y.)
John Marquez (Fort Worth, Texas)
Sighted Goalkeepers
Brandt Herron (Palm Coast, Fla.)
Kyle Knott (Brevard, N.C.)
Coaching Staff
Katie Smith (Columbus, Ohio), Head Coach
Ryan Lazaroe (Slidell, La.), Assistant Coach
Fil Wilkinson (Mooresville, N.C.), Assistant Coach
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Contact Information:
Bill Kellick
Communications Manager, USABA
bkellick@usaba.org
7198663222
Related Files
USA Blind Soccer Team Selection press release.docx
USA Blind Soccer.jpg
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Original Source: Ten Athletes Named to First-Ever USA Blind Soccer Men's National Team
Absolutely Fabulous Adds a ‘Possibly Offensive’ Category to Their Website
Diane Silverstein
Diane Silverstein, owner of Absolutely Fabulous, showing off some of her off-color sense of humor with her \"I have issues\" shirt and a monkey on her back.
When asked about the "possibly offensive" goods that she sells at Absolutely Fabulous, her family-run gift & décor shop, Diane Silverstein lights up and responds in her memorable English accent: "I've seen people in our greeting card section who just huff, turn around, and walk right out. But really, most folks just have a good laugh. It's fun."
Absolutely Fabulous Unique Gifts & Décor is just that - a fabulously unique gift & décor shop that has been a staple of Huntington Beach, California, for over 15 years. The breadth of products inside "Ab Fab" is pretty staggering and has proven difficult to relay online, especially the more ... colorful goods.
"I mean - how do you make sure the people who don't like being offended avoid looking at this stuff when they just wanted to look at Santa dolls?" Diane seriously asks. "Our 'possibly offensive gifts' are spread over all sorts of departments and don't fall into any one category well. We have offensive cards, offensive socks (that are particularly hilarious), offensive kitchen towels ... so many funny things! When they're in the shop, we can warn them before they step in the 'offensive zone,' but online, it's different.
"For years, I have tried to strategically place them around the website as not to stick out too much, but also to be present enough to be noticed by folks who, like me, love a good laugh. But it never felt right like it does inside the shop."
After many years of trying to get this balance right, Diane decided to just go all in and place them all in one shopping category named "possibly offensive."
"I like to imagine my online customers get the giggles going through this section, like most of the folks who come into my shop do," Diane states while sipping her morning coffee. "It really does make my day to hear us cheer folks up a little bit before they're done shopping. It makes me feel like I added something positive to the world - even if that something is possibly offensive!"
Contact Information:
Ian Souter
Media Producer/Manager
ian@absolutelyfabulous1.com
+17148421608
Press Release Service by Newswire.com
Original Source: Absolutely Fabulous Adds a 'Possibly Offensive' Category to Their Website
Could Network Marketing Save Income Concerns?
SCOTTSDALE, Ariz. - November 3, 2022 - (Newswire.com)
Obscure Indu...