New Report From Richard Florida Aims to Define, Size and Propel the Creator Economy

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"Rise of the Creative Class" author reveals immense opportunity to forge "Creator Middle Class" in new report commissioned by Meta

New Report From Richard Florida Aims to Define, Size and Propel the Creator Economy
New Report on the Creator Economy

By Professor Richard Florida

MIAMI - November 1, 2022 - (

A new report titled "The Rise of the Creator Economy" offers the most comprehensive view to date of the world of digital creators, including how to define their work, size the economic movement they're propelling and understand the motivations, challenges and opportunities supporting their growth and the global economy at large.

The report, commissioned by Meta, charts the evolutionary outgrowth of the larger Creative Economy, as the rising class of creators shifts the balance of power from large corporations to creative talent. This includes its scope, broader economic impact, and what's driving individual creators -- which Florida defines as those "who use digital technology to make and publish unique creative content audiences can access and respond to," with the ability to monetize their efforts in various ways.

Accelerating this process are online digital platforms, offering creators direct access to creative production and marketplaces in which they can monetize their work, as well as the increase in flexible and remote work. Florida sees this shift as the "most profound economic and social transformation since the Industrial Revolution." Key analyses from the report include:

  • The Creator Economy is forecasted by some exploratory studies to reach more than $100 billion: Creators number between 30 and 85 million Americans, and between 200 and 300 million people globally, with as many as 17 million creators earning money by selling their digital content as of 2017, according to data and studies reviewed by the report.
  • Up to 60 million Americans now make up the "Creative Class," according to estimates: Representative of more than 40 percent of the national workforce and up from 15 percent in 1980, these are scientists, techies, artists, designers, entertainers and professional knowledge workers in fields like management, healthcare and law.
  • Most creators are motivated by intrinsic rewards: Many creators are passionate hobbyists, and a growing number are social and political activists, principally motivated by the desire to make an impact and serve causes bigger than themselves rather than money, fame or follower accounts.
  • There is an immense opportunity to forge a "Creator Middle Class," which supports the idea that more creators who choose to can make a decent living. If championed and protected well by organizations, communities and local governments, more equal distribution can create a stronger, more sustainable Creator Economy to thrive in the decades to come.

"A new and more robust social compact for Creators is important not just for Creators and the Creator Economy, but for our economy and society writ large," Florida writes. "Our economy's ability to grow and deliver rising living standards hinges on innovation and creativity—and not just of the few, but of the many."

The Creator Economy is not just a new and important source of economic growth, it is a source of meaning and purpose for millions upon millions of people. In a world where people are becoming increasingly and dangerously isolated, it provides a sense of community. "For all those reasons and more," Florida says, "we need to stoke the creative furnace that lies deep within every human being."

"The Rise of the Creator Economy" report was conducted by Richard Florida, author of the best-selling book, The Rise of the Creative Class, and the Creative Class Group. Informed by interviews with key Creator Economy stakeholders, including platform executives, academics and thought leaders and prominent creators, the report also synthesizes more than 75 published studies on the topic. Florida and his team intend to develop new data and further scope the Creator Economy in future phases of research. To access the full findings of the report, visit here.

About the Creative Class Group 

The Creative Class Group is a strategy firm composed of leading researchers, thinkers, and business experts. Drawing on proprietary datasets, the organization advises corporations, governments, non-profits, and universities on topics ranging from economic development and growth, competitiveness, talent attraction and retention, real estate investment and locational strategy, and inclusivity and sustainability.


Contact Information:
Mark Block
Press Interviews, Creative Class Group

Rana Florida
CEO, Creative Class Group

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Original Source: New Report From Richard Florida Aims to Define, Size and Propel the Creator Economy

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New Children’s Picture Book Addresses Bullying, Body Image, Weight-Shaming and Self-Esteem, Opening Opportunities for Important Conversations Between Kids and Adults

'Chubby the Bear’s Big Choice,' by Author Daryl R. McCullough and Illustrated by Maryanne Smith, Sets Its Story Among the Enchanting California Redwoods, Where a Young Bear Fends Off Bullies and Self-Doubt and Regains Self-Esteem and Acceptance

New Children’s Picture Book Addresses Bullying, Body Image, Weight-Shaming and Self-Esteem, Opening Opportunities for Important Conversations Between Kids and Adults
'Chubby the Bear's Big Choice'

Author Daryl R. McCullough?s second book, 'Chubby the Bear?s Big Choice,' is set in a California redwood forest and tells the story of a sensitive, young bear struggling with bullies and his self-esteem issues.

Author Daryl R. McCullough’s second book, “Chubby the Bear’s Big Choice,” is set in a California redwood forest and tells the story of a sensitive, young bear struggling with bullies and self-esteem issues. This tender new book offers children, parents, and others of all ages an engaging story with several timely lessons on bullying, body image, weight-shaming, and self-esteem to be shared and discussed. Parents and children’s therapists have already heralded the book as an essential tool on the subject matter. Order now at Amazon, Barnes & NobleTarget or Archway Publishing.

Chubby is a fitting follow-up to McCullough’s award-winning first book “The Story of Tree and Cloud” — 1st Place, Pen Craft Awards; Finalist/5-Stars, “Reader’s Choice Book Awards”; 1st Place, “Firebird Awards”; and 3rd Place, “Best Children’s Book" and "Best Illustrated & Picture Book," Spring 2022, Outstanding Creator Awards. “Tree and Cloud” is a story about loss and managing grief, also set among California’s natural beauty, starring a California live oak tree named Folie and her new friend Puddle. “Chubby the Bear’s Big Choice” is similarly illustrated — not as a cartoon, but in a pure and naturalist style — by McCullough’s 80-year-old aunt Maryanne Smith, an acclaimed nature artist from Pennsylvania. 

“I grew up a chubby child who was bullied and weight-shamed by my peers and even by teachers and staff in grade school,” McCullough said. “I hope that by sharing this story, any child who might be dealing with these issues and feelings can find the strength to talk about it with their parents and learn self-care. 

“Of course, I also hope the story might thwart a bully or two, providing a teachable moment for them that our individuality is powerful, and compassion is paramount in any friendship,” McCullough said.

The story follows its hero, Chubby, a sensitive young bear cub with a rare talent for befriending honeybees and perhaps enjoying too much of their honey. Bullied by other bear cubs in the forest, Chubby finds solace by retreating up in the air, high in the branches of the redwood trees. One day, Chubby’s mood gets lifted by his forest friends — a sweet raccoon and a wise beaver — and Chubby embarks on a journey to reclaim his self-esteem, choosing to teach the other cubs a lesson along the way. Ultimately, Chubby takes the high road and shows others he is emotionally mature enough to stand up for himself while showcasing his strengths in a thrilling culmination of the tale, which ends happily for all.

Available now, the book invites readers of all ages to embark on a powerful journey of self-discovery and empathy and helps foster essential conversations and empower the next generation. 

“This magical story touched my heart and reminded me how, as a mother of two fabulous daughters, I always had my eye on bullying, particularly when it came to body shaming. Bullies teach us all how not to behave! Conversely, I taught my girls that staying connected with their bodies and loving and sharing their unique gifts with others were some of the healthiest ways to care for themselves and live fulfilled lives. Life is indeed a gift, so like Chubby, let’s all choose love, acceptance, and kindness!” — Melora Hardin, Emmy-nominated star (“The Office,” “Transparent,” “Dancing with the Stars,” “Monk”)

“Chubby the Bear’s Big Choice” by Daryl McCullough 
ISBN: 9781665749640 (Softcover); 9781665749664 (Hardcover); 9781665749657 (Ebook)

About the Author

Daryl McCullough is a professional writer and marketing communications executive who loves creative expression. He lives and works in the Los Angeles area with his husband George Griffin; together, they have a marketing communications and social media business, McGriffin Media. He is formerly CEO and now Chair Emeritus of Citizen Relations, a global brand marketing firm. The family adores their dog, Ferdinand, named after another delightful book. 

About the Illustrator

Maryanne Smith is a talented 80-year-old artist. She has designed and painted many high-end wallpaper designs for the premier York Wallcoverings. She has sold many works of art drawn from nature, and “Chubby the Bear’s Big Choice” is her follow-up to “The Story of Tree and Cloud.” She is from York County, Pennsylvania. Prints of images from each book are available for purchase.

Contact Information:
Melissa Penn

Original Source: New Children’s Picture Book Addresses Bullying, Body Image, Weight-Shaming and Self-Esteem, Opening Opportunities for Important Conversations Between Kids and Adults
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