Finishes Christmas Week Strong

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Gen Z gifting startup makes a big splash in their first holiday season

HOBOKEN, N.J. - January 4, 2023 - ( delivered on their promise to change the way Gen Z shops for parental gifts. Deploying an innovative social media marketing strategy, the company was able to reach a staggering 10.8 million Instagram accounts and provide giftspiration to over 115,000 shoppers.

The gift curation startup has quickly established a loyal base of young adults seeking inspiration in their selection of parental gifts. The company's connection with the Gen Z audience was immediate, growing Instagram (@parentpresents) followers through audience connecting video content. One street interview from SantaCon featured social media sensations Brent Rivera and Pierson Wodzynski, who said, "We love it," and, "that's actually really helpful." 

Founder Matthew Carlson points out, "Gen Z as a category values relationships with their parents. They want to give them meaningful gifts, but don't have the patience or desire to invest significant time into shopping. This is why we believe a hyper-focused brand specifically dedicated to that parent gift-giving occasion is extremely useful to them."

The company's first holiday season exceeded expectations. Gifters used the site to find "just the right gift" for their parents using the company's links and partnerships to seamlessly make their purchase. "We are humbled and grateful for the support we received out of the gate and look forward to growing our presence and reach in 2023," notes Carlson.

The company is expanding with the rollout of special partner programs for innovative creators and manufacturers. Businesses can leverage the marketing reach, audience base, and trusted recommendations to bring their exciting new products to market quickly and effortlessly in time for the upcoming 2023 birthday, anniversary, and holiday (Mother's Day, Father's Day) seasons.


Launched in October 2022, is a Gen-Z shopping advisor and gifting curator whose mission is to save young adults time, money and stress in the process of shopping for their parents. The company provides a broad range of recommended products and gift ideas tailored to varying budgets, interests, and occasions.

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Original Source: Finishes Christmas Week Strong

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Top Skateboarders Converge on Sharjah UAE for World Championships

California Skateparks-designed Aljada Skatepark hosts world's best on their road to Paris.

Top Skateboarders Converge on Sharjah UAE for World Championships
Aljada Skatepark

Designed and built by California Skateparks, Aljada Skatepark is hosting the World Skate 2022 World Championships, January 29 - February 12, 2023.

The world's best skateboarders are performing their newest tricks this week at the massive Aljada Skatepark in Sharjah, UAE. Designed and built by California Skateparks, Aljada is hosting the World Skate 2022 World Championships for both Street and Park disciplines. After the new Champions are named next week, Aljada will remain as a permanent skatepark serving local youth.

"The facility is unique and has beginner, intermediate, and elite competition-level Street and Park courses and covers almost 90,000 square feet (8,360 square meters)," said California Skateparks VP Bill Minadeo. "This is an amazing opportunity for local youth to interact with the world's best skaters and host incredible events, like the World Championships."

The World Skate 2022 World Championships is a key qualifying event for the Paris 2024 Olympics. While the Street skaters have already competed in one qualifier in Rome last Summer, Sharjah will be the first chance for the Park skaters to earn important points to qualify for Paris.

This weekend the Street skaters have their chance to earn the World title, with the Finals in the Men's and Women's competition taking place. The Street course at Aljada features a mirrored core section, with identical elements such as stairs and rails providing equal opportunity for both goofy- and regular-stance skaters to perform. The outer perimeter of the course includes more free-form features, allowing skaters to explore opportunities for unique tricks and combinations.

Next week, the Park competitors have their turn and attention will shift to the massive bowl, which differs from recent competition bowl designs. The traditional single deep end is replaced by two nearly 10-foot (3-meter) deep ends on opposite sides of the bowl. To take full advantage of that, a long, sloping channel flows into the bowl from the deck, allowing skaters to begin their routines with maximum speed. The volcano flyover feature included in the Olympic Park course has been replaced by a hip/transfer section extending into the bowl from the side, instead of being the bowl's centerpiece.

Both the street course and competition bowl are the result of the California Skateparks design team's nearly two-decades experience creating elite competition courses. In consultation with many athletes competing in Sharjah, the designers modified traditional contest elements and complemented them with new features that match the skaters' growing level of competitiveness and evolving style of tricks. From early practice footage seen from Sharjah, evidence suggests that the California Skateparks design team got it right, including social-media posts showing how much fun visiting pros are having at Aljada. Which is great news for Sharjah's local skaters.

For more information about the World Skate 2022 World Championships, visit

To learn more about California Skateparks, visit or contact Bill Minadeo:

Contact Information:
Bill Minadeo
Vice President

Original Source: Top Skateboarders Converge on Sharjah UAE for World Championships
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