{"id":44186,"date":"2024-03-07T11:28:36","date_gmt":"2024-03-07T16:28:36","guid":{"rendered":"https:\/\/d56fg8tfg.fitnews.club\/finance\/ftc-implements-new-protections-for-businesses-against-telemarketing-fraud-and-affirms-protections-against-ai-enabled-scam-calls\/"},"modified":"2024-03-07T11:28:36","modified_gmt":"2024-03-07T16:28:36","slug":"ftc-implements-new-protections-for-businesses-against-telemarketing-fraud-and-affirms-protections-against-ai-enabled-scam-calls","status":"publish","type":"post","link":"https:\/\/d56fg8tfg.fitnews.club\/finance\/ftc-implements-new-protections-for-businesses-against-telemarketing-fraud-and-affirms-protections-against-ai-enabled-scam-calls\/","title":{"rendered":"FTC Implements New Protections for Businesses Against Telemarketing Fraud and Affirms Protections Against AI-enabled Scam Calls"},"content":{"rendered":"
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The Federal Trade Commission today announced a final rule extending telemarketing fraud protections to businesses and updating the rule\u2019s recordkeeping requirements in light of developments in technology and the marketplace. The Commission also announced a proposed rule that would provide the agency with significant new tools to combat tech support scams.<\/p>\n

\"Explore<\/a>To stop these illegal overseas calls, <\/span>the FTC announced in April 2023 that it had implemented Project Point of No Entry (PoNE)<\/span><\/a>, targeting \u201cpoint of entry\u201d or \u201cgateway\u201d Voice over Internet Protocol (VoIP) service providers and warning they must work to keep illegal robocalls out of the country. The project\u2019s work has continued over the past year and continues to demonstrate its effectiveness by targeting more than two dozen service providers that were involved in millions of illegal robocall campaigns.<\/span><\/p>\n

Both actions are part of the Commission\u2019s current review of the Telemarketing Sales Rule (TSR), which includes the Do Not Call Registry (DNC) rules and provisions banning nearly all telemarketing robocalls to consumers. Importantly, the FTC also affirms the TSR\u2019s prohibitions on robocalls using voice cloning technology.<\/p>\n

\u201cToday\u2019s changes provide important new protections for small business and will help ensure that the FTC can take action against deceptive marketers who use AI robocalls and other emerging technology,\u201d said Samuel Levine, Director of the FTC\u2019s Bureau of Consumer Protection. \u201cWe look forward to comments from the public on the additional proposals that would deter tech support scams and aid the Commission\u2019s efforts to put money back into the pockets of defrauded consumers.\u201d<\/p>\n

The TSR became effective in 1995 and applies to virtually all \u201ctelemarketing\u201d activities, both in the United States and international sales calls to consumers in the United States. The rule generally applies only to outbound calls made by telemarketers to consumers, with some exceptions, and protects consumers in a range of ways. For example, the rule requires telemarketers to make certain disclosures and prohibits misrepresentations during sales calls. The TSR also prohibits calls to consumers on the Do Not Call Registry, and it prohibits calls using prerecorded messages regardless of whether the consumer is listed on the Do Not Call Registry.<\/p>\n

The Current Regulatory Review<\/h2>\n

Both the final rulemaking and notice of proposed rulemaking announced today stem from the Commission\u2019s regulatory review of the TSR and address public comments received as part of that review.\u00a0In April 2022, the FTC\u00a0proposed extending telemarketing protections to businesses<\/a> and\u00a0strengthening safeguards against other pernicious telemarking tactics plaguing consumers.<\/p>\n

The final rule<\/a>\u00a0announced today implements updates that:<\/p>\n