Emplifi Predicts 2023 to Be the Year of Authenticity With Brands Relying on ‘Customer Influencers’ Across Social Platforms

Share This Post

As brands build their marketing strategies for the upcoming year, Emplifi reveals which social media trends will drive the biggest outcomes.

NEW YORK - November 30, 2022 - (Newswire.com)

Emplifi, the leading unified customer experience (CX) platform, today announced its top social media marketing predictions for 2023. According to Emplifi, 2023 will be the year of authenticity, with brands turning to "customer influencers," user-generated content (UGC), and tapping into the power of TikTok for product discovery. 

UGC and the Rise of the "Customer Influencer"

Authenticity will be key going into 2023, and what could be more authentic than shining the spotlight on your very own customers? Expect brands to encourage customers to share their content and experiences. Using social media to source user-generated content from customers is a scalable and powerful solution for brands.

With 84% of millennials reporting that UGC on a company's website had an influence on what they buy, brands will tap into it to meet content demands in 2023, boosting business while galvanizing customer participation. 

Short-form Video Will (Still) Dominate

TikTok's massive growth is proof that customers are demanding short-form video content. Whether for TikTok, Instagram Reels or Snapchat, marketers will face the challenge of adapting to the evolving trends and investing more of their budget in video. 

According to Emplifi data, Instagram Reels have outperformed all other post types since the start of the year, with 80% of brands on the platform publishing at least one reel in Q3 2022. 

Customers Will Turn to Social for Support

In 2023, we will see more customers turning to social media platforms to connect with brands about service-related issues. Whether it's via direct message or live video straight from social media apps, brands will offer more support touch points via social media. Brands like Orbit Baby and Currys have already implemented live video into their social media care strategy, so customers can receive the same expert advice they would get in-store from the comfort of wherever they are. 

Brands will invest more in TikTok advertising 

Boasting nearly 30 million daily active users globally, brands will tap into TikTok not only for brand awareness but for its contribution to sales.

Brands will get more creative on TikTok, looking to influencers to generate original sounds to increase the visibility of their advertising campaigns. TikTok will also emerge as a key platform for product discovery. The hashtag  #TikTokMadeMeBuyIt gained nearly 31 billion views, demonstrating just how effective the platform has become for influencers and users to share their experiences in an engaging way. 


About Emplifi
Emplifi is the leading unified customer experience (CX) platform that brings marketing, commerce, and care together to help businesses close the customer experience gap. More than 7,800 brands, including Delta Air Lines, Ford Motor Company, and McDonald's, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint. For more information, visit www.emplifi.io.


Contact Information:
Amlika Lal
International PR Director
press@emplifi.io


Press Release Service by Newswire.com

Original Source: Emplifi Predicts 2023 to Be the Year of Authenticity With Brands Relying on 'Customer Influencers' Across Social Platforms

Related Posts

FTC and DOJ File Statement of Interest in Hotel Room Algorithmic Price-Fixing Case

The Federal Trade Commission joined by the Justice Department’s...

FTC Releases 2023 Privacy and Data Security Update

The Federal Trade Commission released its Privacy and Data...

RedeemTV Announces New Documentary: ‘The Shroud Face to Face’

RedeemTV Announces New Documentary: ‘The Shroud Face to Face’
Company Logo

RedeemTV ? Streaming Goodness

Vision Video’s streaming platform RedeemTV is set to unveil the highly anticipated documentary The Shroud Face to Face on March 28, 2024.

The Shroud Face to Face, produced by The Nexus Institute and The Shroud LLC, is a captivating documentary that unravels the enigma of the Shroud of Turin. With cutting-edge technology and expert insights, the film provides a face-to-face encounter with this iconic relic, inviting audiences to delve into its history, authenticity, and the profound questions it raises.

This visually stunning film, based on the book The Shroud Face to Face by acclaimed author and filmmaker Robert Orlando, offers an immersive exploration of the centuries-old mystery surrounding the Shroud of Turin and has been endorsed with high praise.

"This is a compelling and convincing account of the single most fascinating relic in the Christian world. This is for anyone seeking to understand the significance and history of the Shroud of Turin.” — Bishop Robert Barron, founder of Word on Fire

'The Shroud Face to Face'

Watch Trailer: https://watch.redeemtv.com/trailer/the-shroud-trailer

RedeemTV is a FREE, donor-supported, Christian streaming platform with over 250,000 subscribers. Streaming more than 5,000 videos, it provides family-friendly content while continuing to spread the message of Jesus.

Vision Video is a leading DVD and film distributor, committed to bringing impactful and compelling stories to audiences worldwide. With a focus on cinematic excellence, Vision Video partners with filmmakers to showcase thought-provoking narratives that inspire and captivate.

The Nexus Media focuses on TV, motion pictures, books, and screenplays, along with award- winning documentaries and shorts. Our team has years of experience in media storytelling and developing well-crafted engaging content. We invite you to view some of our past projects, The Divine Plan and Silence Patton, and participate in our new initiatives.

Stream FREE on RedeemTV: https://redeemtv.com.

Find us on Facebook at https://www.facebook.com/RedeemTV.

Follow us on Instagram at https://www.instagram.com/redeemtv1.

Contact Information:
Danielle Tumminelli
Marketing & VOD Distribution Manager
danielle@visionvideo.com
484-750-2485


Original Source: RedeemTV Announces New Documentary: 'The Shroud Face to Face'
green agriculture project
- Part of VUGA Media group -best seo company