The Granite Group Announces New Branding for Its Retail Showrooms

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The Ultimate Bath Store is now Sink & Spout

CONCORD, N.H. - January 16, 2023 - (

The Granite Group, a leading supplier of plumbing, heating, cooling, piping, water systems, and energy products in the Northeast, has announced a new branding initiative for its retail showrooms. After almost 40 years of serving homeowners, designers, and contractors of all kinds under The Ultimate Bath Store name, effective today, The Ultimate Bath Store will now be known as Sink & Spout - Bath, Kitchen and Lighting by The Granite Group. It's a new name that comes with a new look reflective of the growth and direction of The Granite Group's showroom business.

"This is an exciting change and update for a part of our business that we've been growing and investing in greatly. Our showrooms have expanded far beyond beautiful products for bathrooms. Now we also offer a wide selection of plumbing and decorative accessories for kitchens and pantries, and we're growing into lighting for your entire home," said Bill Condron, The Granite Group's Chief Executive Officer. "While our name is changing and our product offering is expanding, the team members that are the true stars of our showroom business remain firmly in place. For our customers, that means they can continue to count on the expertise, guidance, and passion that helped The Ultimate Bath Store grow from one showroom in Massachusetts to 15 inspiring showrooms across all six New England states."

The Sink & Spout name and logo design were chosen for very specific reasons.

"The 'and' in Sink & Spout symbolizes collaboration and endless possibilities. It says we're everything you expect AND a whole lot more. We believe the design of the logo and the descriptive tagline properly portray the bold new direction of our showrooms and their connection to The Granite Group," said Alicia Criniti, The Granite Group's Senior VP of Marketing. "With our updated and modernized branding, we are thrilled to demonstrate that even after nearly 40 years, the best is yet to come for our showroom business."

Sink & Spout will still be the home of Kohler's largest inventory in New England, along with strong partnerships with dozens of trusted brands, including Rohl, Victoria + Albert, BainUltra, and Bertch. In addition, Sink & Spout will continue to curate a portfolio of smaller craftsmen and manufacturers throughout the region to help designers and homeowners create custom solutions for kitchens and baths.

To learn more about Sink & Spout, please visit

About The Granite Group

Headquartered in Concord, NH, The Granite Group distributes plumbing, heating, cooling, piping, water systems, and energy products to contractors and fuel dealers across New England through 54 wholesale branches and a best-in-class online store. The company also operates 15 retail showrooms under the Sink & Spout (formerly The Ultimate Bath Store) name, offering an expertly-trained staff and an extensive array of bath, kitchen, and lighting products. Founded in 1971 in Worcester, MA, The Granite Group celebrated its 50th anniversary in 2021 alongside the exceptional people who have driven its success. Of all the recognition The Granite Group has received as a business, the workplace awards are the ones for which the company is most proud. For more information, visit

Contact Information:
Brad Dupuis
VP of Marketing
(603) 545-3335

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Original Source: The Granite Group Announces New Branding for Its Retail Showrooms

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Top Skateboarders Converge on Sharjah UAE for World Championships

California Skateparks-designed Aljada Skatepark hosts world's best on their road to Paris.

Top Skateboarders Converge on Sharjah UAE for World Championships
Aljada Skatepark

Designed and built by California Skateparks, Aljada Skatepark is hosting the World Skate 2022 World Championships, January 29 - February 12, 2023.

The world's best skateboarders are performing their newest tricks this week at the massive Aljada Skatepark in Sharjah, UAE. Designed and built by California Skateparks, Aljada is hosting the World Skate 2022 World Championships for both Street and Park disciplines. After the new Champions are named next week, Aljada will remain as a permanent skatepark serving local youth.

"The facility is unique and has beginner, intermediate, and elite competition-level Street and Park courses and covers almost 90,000 square feet (8,360 square meters)," said California Skateparks VP Bill Minadeo. "This is an amazing opportunity for local youth to interact with the world's best skaters and host incredible events, like the World Championships."

The World Skate 2022 World Championships is a key qualifying event for the Paris 2024 Olympics. While the Street skaters have already competed in one qualifier in Rome last Summer, Sharjah will be the first chance for the Park skaters to earn important points to qualify for Paris.

This weekend the Street skaters have their chance to earn the World title, with the Finals in the Men's and Women's competition taking place. The Street course at Aljada features a mirrored core section, with identical elements such as stairs and rails providing equal opportunity for both goofy- and regular-stance skaters to perform. The outer perimeter of the course includes more free-form features, allowing skaters to explore opportunities for unique tricks and combinations.

Next week, the Park competitors have their turn and attention will shift to the massive bowl, which differs from recent competition bowl designs. The traditional single deep end is replaced by two nearly 10-foot (3-meter) deep ends on opposite sides of the bowl. To take full advantage of that, a long, sloping channel flows into the bowl from the deck, allowing skaters to begin their routines with maximum speed. The volcano flyover feature included in the Olympic Park course has been replaced by a hip/transfer section extending into the bowl from the side, instead of being the bowl's centerpiece.

Both the street course and competition bowl are the result of the California Skateparks design team's nearly two-decades experience creating elite competition courses. In consultation with many athletes competing in Sharjah, the designers modified traditional contest elements and complemented them with new features that match the skaters' growing level of competitiveness and evolving style of tricks. From early practice footage seen from Sharjah, evidence suggests that the California Skateparks design team got it right, including social-media posts showing how much fun visiting pros are having at Aljada. Which is great news for Sharjah's local skaters.

For more information about the World Skate 2022 World Championships, visit

To learn more about California Skateparks, visit or contact Bill Minadeo:

Contact Information:
Bill Minadeo
Vice President

Original Source: Top Skateboarders Converge on Sharjah UAE for World Championships
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