Fitness

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MeatEater Acquires Dave Smith Decoys

Steven Rinella's MeatEater Adds Dave Smith Decoys to Its Family of Premium Outdoor Companies

MeatEater, Inc. announced today the acquisition of Dave Smith Decoys (DSD), an industry leader in ultra-realistic hunting decoys and gear. The move marks the company's newest strategic acquisition in high-performance outdoor products, following the company's acquisition of technical hunting apparel brand First Lite in 2019, FHF Gear in 2020, and Phelps Game Calls in 2021.

For more than two decades, DSD has brought the most realistic and effective decoys to market with an uncompromising commitment to realism, quality, and customer service. DSD specializes in creating turkey, waterfowl, and deer decoys that blend seamlessly into the wild spaces DSD's customers explore and hunt. From life-size, incredibly detailed, full-body whitetail deer to a full-spectrum of hen and gobbler turkey poses to nearly every species and subspecies of goose that's hunted around the world, DSD is known for creating poses and finishes that flat-out work in the field. MeatEater will aim to expand the company's offerings and bring its unique products to a larger customer base.

"We have a track record of bringing trusted brand partners into the MeatEater fold and helping them expand their products and reach," said MeatEater founder Steven Rinella. "I've been using DSD for a bunch of years. Their decoys are high-quality and look more realistic than anything on the market. When we had the chance to introduce even more people to this exceptional brand, we jumped at it."

"With our commitment to making ultra-effective decoys in mind, and our passion for conservation and ethical hunting, we would only agree to a partnership with a company who we feel we are aligned with in all these things. In MeatEater, we have found that partner," said Dave Smith, DSD founder. 

"Maintaining the quality of our products is a top priority to all of us while simultaneously promoting hunting in a positive light to preserve our hunting heritage," added DSD co-owner Brad Cochran. 

Under the leadership of Smith and DSD co-owners Cochran and Greg Hogan, DSD will continue to expand its line of premium "A.C.E. Decoys" in its Oregon-based plant as part of this new venture. "We have some great new products in the works and we're excited to work with the MeatEater team to bring these to market," said Greg Hogan, co-owner and manager of operations for DSD.     

The acquisition of DSD follows last week's appointment of Jason Bergsman as CEO of MeatEater, Inc.

About MeatEater, Inc. 

MeatEater, Inc. is an outdoor lifestyle media and commerce company founded by renowned writer, TV, and podcast personality Steven Rinella. With the belief that a deeper understanding of the natural world enriches all of our lives, MeatEater brings together the leading influencers in the categories of fishing, hunting, wild foods, and conservation to create premium content, experiences, apparel, and equipment.  MeatEater is the parent company of First Lite, FHF Gear, Phelps Game Calls, and Dave Smith Decoys. MeatEater is based in Bozeman, Montana.

About Dave Smith Decoys

Dave Smith Decoys is a specialist in creating ultra-realistic turkey, waterfowl, and deer decoys and gear. Since the company's founding in 1999, the company has been on the forefront of pairing life-size and highly effective decoys with a commitment to top notch customer service. Dave Smith Decoys is a subsidiary of MeatEater, Inc. Dave Smith Decoys is based in Lebanon, Oregon.

Contact Information:
Frank Schembari
Director of Media Relations
frank@javelindc.com
703-490-8845


Original Source: MeatEater Acquires Dave Smith Decoys MeatEater Acquires Dave Smith Decoys

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Foundation Wellness Announces Acquisition of CURREX

Headquartered in Wadsworth, Ohio, for over 85 years, Foundation Wellness is a house of wellness brands including PowerStep, Foot Petals, FLAT SOCKS and Doctor Hoy's.

Foundation Wellness, the leading U.S. manufacturer of insoles and orthotics, has announced its acquisition of CURREX, a leading brand of insoles designed for athletes and active individuals. CURREX is the #1 brand in retail running stores across the U.S. and Germany. With the acquisition of CURREX, Foundation Wellness expands its product offerings and strengthens its position as a top provider of wellness solutions for individuals looking to live active and pain-free lives.

"We're thrilled to welcome CURREX and its leading brand of performance insoles to the Foundation Wellness family. CURREX has an impressive following of consumers who rely on their technically advanced insoles, and we believe that they are very complementary with our PowerStep #1 Podiatrist recommended insole line. With our shared passion for delivering exceptional products that improve the lives of consumers, we're confident that together, we'll continue to grow the CURREX brand in the U.S. and around the world," said Sean Williams, CEO of Foundation Wellness.

"Foundation Wellness is the perfect partner for CURREX, as they share our commitment to innovation, performance and customer satisfaction. We are confident that CURREX will continue to thrive with this partnership and are proud to have built the brand to where it is today," said Bjorn Gustafsson, CEO of CURREX.

About Foundation Wellness:
Foundation Wellness, based in Wadsworth, Ohio for nearly 90 years, offers wellness solutions and houses popular brands including PowerStep, Foot Petals, FLAT SOCKS, and Doctor Hoy's. PowerStep is the top orthotic insole recommended by Podiatrists, delivering proven pain relief and prevention. The company sells branded products to sports and specialty retailers, direct to consumers, and private label products to leading OEMs and distributors in foot care, orthopedic soft goods, safety, and military markets. For more information, visit https://www.foundationwellness.com.

About CURREX:
CURREX distributes high-performance insoles for athletes and active individuals, using innovative technology to tailor insoles to the user's specific needs. Founded in Hamburg, Germany in 2000, their products are trusted by professional athletes and coaches worldwide to improve performance, reduce injury risk, and enhance foot comfort. Visit their website at https://currex.us/ for more information.

Contact Information:
Kayla Boyet
Vice President of Branded Marketing, Foundation Wellness
kboyet@foundationwellness.com


Original Source: Foundation Wellness Announces Acquisition of CURREX Foundation Wellness Announces Acquisition of CURREX

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