After Afrobeat and Nollywood, Plant-Based Food is the Next Cultural Hit From Nigeria

Share This Post

New ProVeg Nigeria office to usher in plant-based lifestyle into Nigerian hospitals, schools, markets, and kitchens country-wide.

A new organization has been launched in Nigeria today called ProVeg Nigeria, which aims to promote healthy and tasty food that is both climate and animal-friendly. ProVeg Nigeria is part of the global food awareness organization ProVeg International, which has 10 other offices around the world with a mission to replace 50% of animal products globally with plant-based and cultivated foods by 2040. 

Hakeem Jimo has been the driving force behind the opening of ProVeg Nigeria. A vegan entrepreneur and co-founder of Nigeria's first vegan restaurant, he sees great potential to increase plant-based diets in his home country.

"It's all about the numbers. Nigeria is set to become the world's third most populous country in the next couple decades," said Jimo, who is ProVeg Nigeria's new Country Director. "But time is not on our side. To truly address climate change and health epidemics, we need to shift our diets today," Jimo said. "That's why the team and I are thrilled to be launching the ProVeg Nigeria operation. We can take our work to a whole new level and expand our reach and impact." 

Under its previous banner of Lagos Veg Fest, which, following its massive popularity, was renamed Naija Veg, Hakeem and his team developed various programmes and campaigns to help spread awareness about the benefits of plant-based diets. Their work includes working with hospitals, clinics, and medical professionals to incorporate plant-based offerings across institutions that promote better health. "Health has been a key motivator for people here in changing their diets," explains Jimo. 

Taste is also an important factor. 

"Getting people to try out their favourite dishes using plant-based ingredients is key. Once they see how tasty it is, they are more open to hearing about how important plant-based diets are for their health, and for the planet," Chef Bola Adeyanju, Programme Manager for ProVeg Nigeria, said. 

And so, the team has taken to the streets, offering food tastings at universities and busy marketplaces. Adeyanju, plant-based chef, entrepreneur, and an Ambassador for Chefs for Change, said: "I love being able to share with my fellow Nigerians just how easy and delicious plant-based versions of their favourite dishes can be." 

Jimo and Bola are joined by Marybeth Ubanwa, Campaign and Communications Manager for ProVeg Nigeria, and self-proclaimed plant-based crusader. With a degree in International Law and Diplomacy, Marybeth will expand ProVeg Nigeria's growth and reach in its mission to support food system transformation. 

"The impact we have in Lagos, and in Nigeria, can easily be extended across the continent, and to lovers of African cuisine worldwide," Ubanwa said. 

Jasmijn de Boo, CEO of ProVeg International, welcomed ProVeg Nigeria to the fold. "We are thrilled to have the new ProVeg team affecting real change in promoting more sustainable diets across Nigeria," she said. 

Contact Information:
Peter Rixon
International PR Manager
peter.rixon@proveg.com


Original Source: After Afrobeat and Nollywood, Plant-Based Food is the Next Cultural Hit From Nigeria

Related Posts

U.S. News & World Report Recognizes 28 Arbor Company Communities for Best Senior Living

U.S. New & World Report recently recognized 28 Arbor Company locations as 2023-2024 Best Senior Living Communities. The Arbor Company Residents T...

ARuVR Becomes First XR Platform to Be Awarded ‘Accredited’ Provider Status by LPI

- ARuVR® awarded 'Accredited Learning Technologies' provider status for its enterprise-grade Extended Reality (XR) training platform - LPI recognises ARuVR® as forerunner in rapidly growing XR industry

ARuVR®, a multi-award-winning end-to-end Extended Reality (XR) training platform for enterprises, today announced that it has been awarded the status of Accredited Learning Technologies Provider by the LPI (Learning and Performance Institute), the leading global authority on workplace learning and development.

ARuVR® counts Coca-Cola, BT, Royal Air Force, Five Guys, ScotRail, NEOM, Amazon, and PWC among a rapidly growing international customer base and is the first and only XR provider on both the UK Government's CCS digital outcomes and specialists framework, and Crown G-Cloud-approved supplier lists. ARuVR® enables organisations to quickly and easily leverage the location-agnostic convenience and results-driven benefits of XR (Virtual and Augmented Reality) all from a single platform, to create and deliver immersive training programmes. 

ARuVR®'s LPI Accredited Learning Technologies Provider status recognises the company's dedication to high quality and process improvement in providing learning, development, and training services to clients. This accreditation covers the Extended, Augmented and Virtual Reality products and professional services supplied by ARuVR® to their clients on a worldwide basis. ARuVR® followed a rigorous and in-depth process and was assessed on several key performance indicators, including business integrity, client value proposition, delivery capability, quality and performance management, people development, and business stability. ARuVR®'s overall KPI score was near an outstanding 100% across all sections.

Edmund Monk, CEO of the LPI, said: "We have extremely high standards for accreditation, and we are proud to commend ARuVR on their achievement. We work with our accredited organisations to ensure that they not only meet our standards but that they continue to improve. This way, organisations can be confident that they are working with the best." 

The LPI is the foremost accreditation and membership body for the learning and development profession with a global reputation. The accreditation process employs a highly robust framework, developed over many years by learning experts and validated by data from thousands of organisations to measure, benchmark and improve the capability and performance of learning professionals and learning providers.

Frank Furnari, CEO & Founder, ARuVR®, said: "As the market for XR training solutions grows exponentially, we are delighted to be the first in the sector to achieve accreditation status by the LPI. We are committed to providing our global clients with not only the highest levels of quality and service but also to bring AR and VR to the training industry, in a way in which any organisation can embrace and benefit from."

Contact Information:
Andrew Durkin
Director
andrew@mustardpr.com
0044 7887998407


Original Source: ARuVR Becomes First XR Platform to Be Awarded 'Accredited' Provider Status by LPI

Keen’s Buildings Extends Partnership With RJ Hampshire for the 2023 Pro Motocross Season

"RJ is an incredibly talented rider, and we have no doubt that he has what it takes to bring home the championship this year," Keen stated.

Keen’s Buildings Extends Partnership With RJ Hampshire for the 2023 Pro Motocross Season
RJ Hampshire #24

RJ Hampshire, Kicking off the 2023 Pro Motocross Championship Season with Keens Buildings and the Rockstar Energy Husqvarna Factory Racing Team

Keen's Buildings, a leading provider of high-quality storage solutions, is thrilled to announce the extension of their partnership with RJ Hampshire #24 for the upcoming 2023 Pro Motocross Championship season. RJ Hampshire, an accomplished rider representing the Rockstar Energy Husqvarna Factory Racing Team, has proven to be an outstanding brand ambassador for Keen's Buildings.

Kevin Keen, CEO of Keen's Buildings, expressed his excitement about the continued collaboration with RJ Hampshire. "We are excited to extend our partnership with RJ for the 2023 Pro Motocross season," said Keen. "RJ has been an incredible asset to our brand, and we are confident in his abilities to excel on the track."

As a prominent figure in the motocross industry, RJ Hampshire has showcased immense talent, determination, and sportsmanship throughout his career. His achievements on the track and his dedication to his craft align perfectly with Keen's Buildings' values and commitment to excellence.

The partnership between Keen's Buildings and RJ Hampshire has proven to be mutually beneficial. It not only highlights the shared passion for motorsports but also underscores the importance of quality, durability, and reliability - qualities that both Keen's Buildings and RJ Hampshire embody.

With the 2023 Pro Motocross season on the horizon, Keen's Buildings and RJ Hampshire are eager to pursue their shared goal of championship success. Kevin Keen has expressed his confidence in RJ's abilities and believes that "RJ is an incredibly talented rider, and we have no doubt that he has what it takes to bring home the championship this year," Keen stated.

The 2023 Pro Motocross Championship, Race Schedule kicks off tomorrow, May 27, 2003, at the Fox Raceway in Pala, CA.

The extended partnership between Keen's Buildings and RJ Hampshire signifies the continued commitment to excellence and the shared vision of pushing boundaries and achieving greatness in the world of motocross.

About Keen's Buildings:

Keen's Buildings is a trusted provider of high-quality storage sheds, metal garages, carports and steel buildings, offering customized solutions to meet diverse storage needs. With over 75,000 installs and an unwavering commitment to craftsmanship, durability, and customer satisfaction, Keen's Buildings has established itself as a leading name in the industry.

About RJ Hampshire:

RJ Hampshire, representing the Rockstar Energy Husqvarna Factory Racing Team, is a highly talented and respected motocross athlete. With an impressive track record and a relentless drive for success, RJ has established himself as a prominent figure in the sport.

Contact Information:
Craig Heineman
Marketing
craigh@keensbuildings.com
(386) 364-7995


Original Source: Keen's Buildings Extends Partnership With RJ Hampshire for the 2023 Pro Motocross Season
green agriculture project
- Part of VUGA Media group -best seo company