Agency Guacamole Hosts Seventh B.L.N.D. Event in Los Angeles to Support DE&I in Professional Beauty/Lifestyle

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Panel on Genderless Beauty Brought Together Top LA-Based Creators, Industry Pros and Media

Agency Guacamole, a Los Angeles-based communications firm supporting leading beauty and lifestyle brands, hosted its seventh Beauty, Lifestyle and Nurturing Diversity (B.L.N.D.) event on Oct. 25, 2023, in Los Angeles. This year's B.L.N.D. conversation was around gender diversity with the theme “Genderless Beauty – The Future is Now.”

"What a special evening!” said Bilal Kaiser, founder and principal at Agency Guacamole. “This year’s topic around Genderless Beauty gave each of our panelists the opportunity to share their perspectives and passion for the industry and bring new insights to those of us working in the beauty/lifestyle categories.

“Our seventh B.L.N.D. event was our biggest event to date, and I couldn’t be more proud,” he added.

This year’s B.L.N.D. panel was moderated by Kaiser and featured three panelists:

  • Frederic Chen, beauty and lifestyle content creator 
  • Gloria Noto, professional makeup artist and founder of beauty brand NOTO Botanics
  • Maebe A. Girl, drag queen and Treasurer and At-Large Representative for the Silver Lake Neighborhood Council

Each panelist brought a unique perspective on the genderless beauty movement and covered a multitude of topics under the genderless beauty umbrella, including authenticity, inclusive marketing and the future of gender in the beauty industry.

Numerous brand partners were involved in the event, including Urban Decay Cosmetics, Baxter of California and Suntory, and guests were invited to a make-their-own-gift-bag station featuring covetable beauty products from the event’s gifting sponsors. 

B.L.N.D. started in 2018 and has taken place in New York City, Los Angeles, Atlanta and virtually since then. The goal of this annual initiative is to bring together key opinion leaders, industry executives, content creators and editors to talk about different themes around inclusivity.

"Our coast-to-coast experiences have brought together a community of amazing people who want to do and learn more,” added Kaiser. “After this year’s event, the feedback from our audience is even clearer that more conversations around DE&I are needed in the beauty and lifestyle categories — and we are up to the challenge. Just wait until you hear what we’re cooking up for B.L.N.D. in 2024.”


Agency Guacamole is an award-winning influencer marketing, PR and events firm, dedicated to exceptional service and developing innovative, cross-platform experiences for leading beauty and lifestyle brands. From product launch campaigns, content initiatives. influencer partnerships and experiential activations, Team AG thrives on bringing each client's vision to life in ways that are unique yet fun.

Just as a delicious guacamole recipe brings together various ingredients to produce a wonderful final product, so does Agency Guacamole's approach to experiential, social and PR: connecting the dots, sharing meaningful stories and inspiring all involved to deliver impactful, impressive and — of course — delicious results. 

Join us as we change the world one chip at a time.

Find out more at or follow us @AgencyGuacamole.

Contact Information:
Alexa Lewis
PR & Influencer Manager
(310) 943-9640, ext. 509

Original Source: Agency Guacamole Hosts Seventh B.L.N.D. Event in Los Angeles to Support DE&I in Professional Beauty/Lifestyle

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Today marks the launch of "Power Hearts," an innovative initiative led by businesswoman and visionary Nora Abou Chakra. With each endeavor, Power Hearts embarks on a different mission, empowering CEOs to take direct action and make a tangible impact. Through immersive experiences and hands-on involvement, Power Hearts addresses pressing societal issues, fostering empathy and inspiring CEOs to become advocates for change within their organizations and communities.

Nora Abou Chakra, a respected entrepreneur known for her philanthropic endeavors, has once again demonstrated her commitment to driving social change with the launch of Power Hearts. Under this empowering initiative, CEOs from diverse industries come together to tackle pressing issues and create transformative solutions.

An example of these missions is hunger. Power Hearts combats hunger and alleviate the suffering of those affected by it. CEOs gather in a large-scale communal kitchen, where they actively participate in purchasing groceries and cooking meals for those in need.

The immersive experience provided by Power Hearts goes beyond the kitchen. CEOs physically hit the streets, personally distributing the freshly prepared meals to individuals experiencing hunger. This direct interaction with those in need further deepens their understanding of the issue, sparking a profound connection and a sense of shared humanity.

CEOs return to their organizations with a renewed perspective and a profound commitment to addressing the issue of hunger. They become ambassadors for change, leveraging their influence and resources to advocate for hunger relief initiatives within their respective communities and among their staff members.

Nora Abou Chakra, the driving force behind Power Hearts, expressed her enthusiasm for the initiative, stating, "Power Hearts aims to create a ripple effect of compassion and advocacy. By immersing CEOs in the realities of pressing social issues, we ignite a powerful drive for change that reverberates throughout their personal and professional spheres. Together, we can make a significant difference and create a more compassionate and equitable world."

Power Hearts represents Nora Abou Chakra's unwavering commitment to leveraging the influence and resources of business leaders for the greater good. By providing CEOs with transformative experiences, Power Hearts empowers them to become catalysts for change and advocates for social causes that resonate with their hearts.

For more information about Power Hearts and its upcoming initiatives, please visit or follow us on @power.hearts

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Original Source: VIP Minds CEO and Visionary Nora Abou Chakra Launches 'Power Hearts,' a Transformative Initiative Driving Social Change

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