Americans Are Demanding Ethical Consumerism, According to Ground-Breaking New Study

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Gen-X, LGBTQIA+ and Under-Represented U.S. Shoppers are Leading the Charge, Same Report Finds

Three in 10 (31 percent) American consumers will boycott brands that are not committed to diversity, equity, and inclusion (DE&I) and this number increases to nearly four in 10 (37 percent) among under-represented U.S. consumers, according to a new, eye-opening, investigation into intersectionality in brand marketing by leading global market research agency Savanta

The report also discovered that Gen-Z, along with LGBTQIA+ and under-represented U.S. communities, are championing for ethical consumerism with 37 percent of these consumers prepared to shop elsewhere to ensure they are not contributing to behaviors or causes that they disagree with.

Savanta's "Understanding Bias, Discrimination, and Its Impact on Society," researches the lived experiences of nearly 5,000 participants across the U.S. and Europe, to understand the discrimination felt by consumers, in an effort to raise awareness and fuel inclusivity from brands when marketing to their audiences.

According to Sadia Corey, vice president of Savanta's client development, the goal of the study was to "recognize the diverse ways groups are marginalized, so that brands can enhance authenticity and foster genuine connections with consumers."

Brand DE&I Efforts Impact on Consumer Behavior

In today's tight economy, price still reigns supreme when making purchasing decisions, particularly among women and Baby Boomers in all countries, with 73 percent reporting that value is the biggest buying factor. This is, naturally, followed by quality and convenience. However, Savanta's report shows that Americans' pursuit of ethical consumerism is gaining momentum. In fact, 31 percent of U.S. shoppers said that they will not buy from a brand that is not committed to DE&I and this number increases to 37 percent among under-represented communities and Gen-Z consumers. 

Time to Take a Stand? 

There is a perception that brands need to voice an opinion when it comes to important social issues. Remaining silent at important social moments has both pros and cons, but for the majority of consumers, it appears that it will have no effect on how they view the company. In fact, more than half (53 percent) of all consumers surveyed said that they would think neither positively nor negatively about a brand if it did not speak out

However, "Understanding Bias, Discrimination, and Its Impact on Society" found that brands that take a stand do matter to many groups in America. With 28 percent of the LGBTQIA+ community, 31 percent of gender non-conformists, and 27 percent of those from the under-represented community reporting that their perception of a silent brand would be negatively affected, it can be determined that the old adage of "treat others as you would want to be treated" resonates with those who may have experienced discrimination, and it means that they want to support people like them. 

How are U.S. Shoppers Showing Support? 

Consumers are demonstrating their allegiance to the brands and stores that they align with in meaningful ways. In addition to shopping local, which 45 percent of the LGBTQIA+ community prefers to do, those from the under-represented U.S. community are significantly more likely to shop at minority-owned businesses than White or Caucasian people (35 percent versus 20 percent), as are those from within the LGBTQIA+ community (33 percent).

"As consumers increasingly demand authentic and inclusive brand experiences, those brands that fail to recognize the importance of intersectionality risk losing relevance, market share, and the opportunity to create a lasting impact," said Corey. 


Savanta conducted research for the report between May and June 2023. In total, 4,973 adults were surveyed across six countries, 29 percent of whom were based in the U.S. 53 percent identified as female, 45 percent identified as male, and 2 percent identified as gender non-conforming. Four generations were surveyed, including 17 percent Gen Z (age 18-25), 30 percent Millennial (age 26-40), 31 percent Generation X (age 41-59), and 22 percent Boomer II (age 60+). 85 percent surveyed identified as heterosexual, 11 percent as LGBTQIA+, and 4 percent preferred not to say. Race was reported as 74 percent White/Caucasian and 28 percent BIPOC in the U.S. and U.K. In addition to the quantitative survey conducted across markets, the conversational insights platform Voxpopme was used to collect qualitative data through 155 video responses to a variety of questions. This mix of both qualitative and quantitative research helped inform an array of rich findings on the topics Savanta focused on. Note: Ethnicity was only identified in the U.K. and U.S. due to Europe's ban on data collection by race. 

To learn more about "Understanding Bias, Discrimination, and Its Impact on Society," or to view the report, visit Savanta Report

Contact Information:
John Whittaker
+1 347.533.1463

Nicolette Sheil
1 347 533 1463

Original Source: Americans Are Demanding Ethical Consumerism, According to Ground-Breaking New Study

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Hanna Interpreting Services Awarded Comparably’s Best Company for Work-Life Balance

Hanna Interpreting Services, a premier language services provider, is proud to announce its recognition by Comparably as one of the best companies for work-life balance. This honor is a testament to the company’s unwavering commitment to employee well-being and its innovative approach to fostering a harmonious work environment.

Comparably’s accolade assesses factors such as employee satisfaction with work-life balance, average hours worked per day, lunch break lengths, and overall feelings of burnout. Hanna Interpreting Services' dedication to creating an environment that melds productivity with personal time has made it stand out in this evaluation.

A significant contributor to this balance is the company's hybrid working model, where employees merge the best of both worlds by working remotely for three weeks and in the office for one week every month. This flexibility allows team members to maintain their personal lives while still fostering in-person collaboration. Hanna also ranked among the top 35% of companies for diversity and in the top 40% for gender balance.

"It's a balance we've been striving to achieve, especially in these dynamic times," says President Tom Elias Hanna. "We understand the challenges presented by both remote work and the need to be in-office."

September is a monumental month for Hanna Interpreting Services. In addition to the Comparably award, the company celebrated its 13th anniversary on September 9, marking over a decade of industry leadership and commitment to bridging linguistic barriers. The month also saw the inauguration of a brand-new office space, showcasing the company’s dedication to growth and serving as a hub for innovation and team collaboration.

As Hanna Interpreting Services continues to evolve and set benchmarks in the industry, the core values remain consistent: a commitment to bridging language barriers, a dedication to employee well-being, and a vision to be the most trusted name in language services.

Founded in 2010 by mother and son duo Jennifer Hanna and Tom Elias Hanna in their garage, Hanna has grown to more than 70 employees, served 1.1 million clients to date in 250+ languages, and has sponsored countless outreach events to serve the local community.

For more information about Hanna Interpreting Services or to schedule an interview, please contact Sean Spicer, Revenue Operations Manager, at

Contact Information:
Sean Spicer
RevOps Manager
(619) 963-2331

Original Source: Hanna Interpreting Services Awarded Comparably's Best Company for Work-Life Balance

With Nearly 2,000 Athletes, the 2023 JCC Maccabi Games & Access, North America’s Largest Jewish Teen Sports and Community Building Event, Leaves a Lasting...

With Nearly 2,000 Athletes, the 2023 JCC Maccabi Games & Access, North America’s Largest Jewish Teen Sports and Community Building Event, Leaves a Lasting Impact
Boys 16U Soccer Finals

The Fort Lauderdale Maccabi Soccer team won their gold medal match against the Philadelphia team.

The 2023 JCC Maccabi Games® & Access, hosted by the David Posnack Jewish Community Center (DPJCC) in Fort Lauderdale, Florida, have concluded with resounding success and heartfelt gratitude to the community that made it all possible. This week-long celebration of sports, camaraderie, and inclusivity has left a lasting impact, thanks to the dedicated efforts of our generous supporters.

Close to 2,000 Jewish teen athletes aged 12-16, representing communities worldwide, gathered in Fort Lauderdale to experience the joy of sports and the power of inclusion. The Games, presented by the JCC Association of North America, offered an unforgettable Olympic-style experience filled with competitions, opening and closing ceremonies, community service, social and cultural events, and opportunities to create Jewish connections that will last a lifetime.

One of the highlights of this year's event was the introduction of JCC Maccabi Access, brought to you by UKG and presented by the Posnack Family Foundation. This program is designed to provide athletes aged 12-18 with intellectual and developmental disabilities an inclusive Maccabi experience. This three-day program, held in conjunction with the 2023 JCC Maccabi Games®, exemplified the event's commitment to inclusivity and diversity.

Scott Ehrlich, CEO of the David Posnack Jewish Community Center, reflected on the Games, stating, "We were overjoyed to welcome Jewish athletes from all corners of the world to Broward County for the 2023 JCC Maccabi® Games & Access. Our heartfelt appreciation goes to our JCC Maccabi Team led by our Co-Chairs, Lori and Mitch Green, Debby and Dennis Eisinger, Davia and Jim Mazur, and Missy and Dan Longman. Their unwavering commitment contributed significantly to establishing an atmosphere that nurtured camaraderie, inclusiveness, and the genuine essence of the Games."

The Games' success was significantly bolstered by the support of honorary co-chairs Scott Scherr, founder of Ultimate Software, and Scot Hunter, co-founder of Emerald Multi-Family Office. Their encouragement to business owners and the backing of corporate and community partners played a pivotal role in the event's success.

Supporting Corporate Sponsors:

  • Emerald Multi-Family Office
  • Southern Glazer's Wine & Spirits
  • Official Torch Sponsor: Duty-Free America
  • Kent Security
  • Official Beverage Sponsor: Coca-Cola 
  • The Meltzer Group
  • Official Transportation: Sponsor Comcast 
  • Official Media Partner: Clear Channel Outdoor 
  • Official Produce Sponsor: ProEx International
  • Official Pun, Pass, and Kick Sponsor: Miami Dolphins
  • Official Basketball Sponsor: Miami HEAT
  • Official Baseball Sponsor: Miami Marlins
  • Official Cleaning Company Sponsor: AK Building Services
  • Official Swimming Sponsor: Blavatnik Family Foundation 
  • Northland Investments
  • Official V-VIP Dinner Sponsor: Aroma Market & Catering
  • Custom Outfitters LLC
  • FP&L
  • Greenspoon Marder
  • Manne Foundation for Homeless Prevention
  • Official Mitzvah Sponsor: Children's Services Council of Broward County

The 2023 JCC Maccabi Games® & Access were not just about competition; they were also about giving back to the community. The JCC Cares Mitzvah Projects showcased the spirit of service, assembling over 1,000 Rosh Hashanah food baskets for Goodman JFS Seniors and Holocaust Survivors, donating over 2,500 pairs of new sneakers to students, in partnership with Children's Services Council of Broward County, and repurposing 340 medals for the "We Finish Together" organization, spreading kindness to ill children and adults in hospitals.

Among the highlights:

  • Approximately 10,000 spectators attended the Opening Ceremony at FLA Live Arena.
  • 1,620 visiting athletes.
  • 21 Access participants.
  • 375 Coaches & Chaperones.
  • 850 Community Volunteers.
  • 600 Host Families.
  • 215 Local Athletes & Access participants representing Team Fort Lauderdale.
  • 64 delegations, including international representation from Israel, Ukraine, Argentina, South Africa, Mexico, Canada, Great Britain, and 53 cities throughout the USA.
  • 100 Local businesses and individuals generously supporting.
  • 110,000 bottles of Dasani water, Powerade, and soda provided by Coca-Cola.
  • 47,000 pounds of ice used.
  • 20,000 meals served.
  • 300 athletes and coaches wrapped tefillin daily.

As the Games came to a close, the resounding message was one of unity, inclusivity, and the power of community. The 2023 JCC Maccabi Games® & Access will be remembered not only for the athletic achievements but also for the lasting friendships, cultural exchanges, and shared experiences that will continue to enrich the lives of all those who participated.

For more information about the 2023 JCC Maccabi Games® & Access and how you can support future events, please visit

Contact Information:
Rixys Alfonso
Corporate Sponsorship Consultant

Scott Ehrlich
Chief Executive Officer
954-434-0499, ext. 313
Related Images
Boys 16U Soccer Finals
Boys 16U Soccer Finals

The Fort Lauderdale Maccabi Soccer team won their gold medal match against the Philadelphia team.

Ukrainian team with Stanley
Ukrainian team with Stanley

The Ukranian team, sponsored by the David Posnack JCC, poses with Stanley C. Panther at opening ceremonies of the JCC Maccabi Games & Access.

JCC Access Games Athlete & Coaches
JCC Access Games Athlete & Coaches

Nico poses with his coaches during a skill competition at the Maccabi Access games.

Original Source: With Nearly 2,000 Athletes, the 2023 JCC Maccabi Games & Access, North America's Largest Jewish Teen Sports and Community Building Event, Leaves a Lasting Impact
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