Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents

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The top-selling men's grooming brand is launching two new universal fragrances, Valley Mist and Canyon Incense - bottling the breathing landscapes across California

Following the success of the brand's signature scent, Pacific Cannabis, men's grooming and lifestyle brand Baxter of California announces the launch of Valley Mist and Canyon Incense, two new, California-inspired fragrances as part of its expanding collection of lifestyle products for men. 

Baxter of California has bottled the essence and spirit of California to bring consumers two new fragrances inspired by some of the state's most beautiful landscapes. Since 1965, Baxter of California has created products that embody the Southern Californian lifestyle and effectively care for the body and hair. These new fragrances capture the landscapes and aromas that are synonymous with the state - Valley Mist, inspired by the state's vast orchards located in the low fertile grounds between mountains, and Canyon Incense, inspired by the fresh scents in the winding canyons across the state. 

"We are so excited to share our new fragrances with the public," says Jose Figueroa, Associate Brand Manager of Baxter of California, "Pacific Cannabis has been such a staple scent for our consumers, and we're elated to connect with an even wider fragrance-loving audience with the addition of Valley Mist and Canyon Incense to our fragrance collection."

Valley Mist is a daytime scent inspired by the morning mist of the fertile grounds and orchards in Southern California's valleys. The fresh zest of the breeze contrasts with the sun-drenched sweetness of the fruit on the trees. The fragrance opens with bergamot, lemon and ocean mist. The fresh heart notes include fir needle, pine needles and jasmine leaf, and the fragrance finishes with base notes cypress tree, driftwood and sheer musk.

Canyon Incense is a nighttime scent inspired by the cooler, fresher air found in the twists and turns of the state's canyon landscapes. This leafy, woodsy scent blends into the spicy warmth of the fading sun. This scent opens with notes of bergamot, nutmeg and apple peel. Earthy heart notes include canyon rock, amber mist and tonka bean, and the scent is rounded out with a base of guaiac wood, red cedar and sandalwood.

Baxter of California's Valley Mist and Canyon Incense fragrances will be available in 3.4 fl. oz/100 mL bottles at baxterofcalifornia.com and retailers including Ulta, Macy's and Amazon. 

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ABOUT BAXTER OF CALIFORNIA

Since 1965, Baxter of California has been a pioneer in understanding and meeting our personal care needs. Our curated range of hair, skin, shave, and body essentials and lifestyle products are all tested by master barbers at our award-winning Baxter Finley Barber & Shop in Los Angeles. Our products are designed for quality and versatility to provide consumers with everything they need to confidently be who they are. 

BaxterofCalifornia.com 

@baxterofca

EDITORIAL/MEDIA INQUIRIES: For all media inquiries, including sample requests, please contact Alexa Lewis at boc@agencyguacamole.com.

HIGH-RES IMAGES: https://agencyguacamole.box.com/s/q7datf6pebztb9f7fwkba8a9gr64nhue 

Contact Information:
Alexa Lewis
PR & Influencer Manager
alexa@agencyguacamole.com
(310) 878-2560


Original Source: Baxter of California Expands Fragrance Collection With Two New California-Inspired Scents

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Top Skateboarders Converge on Sharjah UAE for World Championships

California Skateparks-designed Aljada Skatepark hosts world's best on their road to Paris.

Top Skateboarders Converge on Sharjah UAE for World Championships
Aljada Skatepark

Designed and built by California Skateparks, Aljada Skatepark is hosting the World Skate 2022 World Championships, January 29 - February 12, 2023.

The world's best skateboarders are performing their newest tricks this week at the massive Aljada Skatepark in Sharjah, UAE. Designed and built by California Skateparks, Aljada is hosting the World Skate 2022 World Championships for both Street and Park disciplines. After the new Champions are named next week, Aljada will remain as a permanent skatepark serving local youth.

"The facility is unique and has beginner, intermediate, and elite competition-level Street and Park courses and covers almost 90,000 square feet (8,360 square meters)," said California Skateparks VP Bill Minadeo. "This is an amazing opportunity for local youth to interact with the world's best skaters and host incredible events, like the World Championships."

The World Skate 2022 World Championships is a key qualifying event for the Paris 2024 Olympics. While the Street skaters have already competed in one qualifier in Rome last Summer, Sharjah will be the first chance for the Park skaters to earn important points to qualify for Paris.

This weekend the Street skaters have their chance to earn the World title, with the Finals in the Men's and Women's competition taking place. The Street course at Aljada features a mirrored core section, with identical elements such as stairs and rails providing equal opportunity for both goofy- and regular-stance skaters to perform. The outer perimeter of the course includes more free-form features, allowing skaters to explore opportunities for unique tricks and combinations.

Next week, the Park competitors have their turn and attention will shift to the massive bowl, which differs from recent competition bowl designs. The traditional single deep end is replaced by two nearly 10-foot (3-meter) deep ends on opposite sides of the bowl. To take full advantage of that, a long, sloping channel flows into the bowl from the deck, allowing skaters to begin their routines with maximum speed. The volcano flyover feature included in the Olympic Park course has been replaced by a hip/transfer section extending into the bowl from the side, instead of being the bowl's centerpiece.

Both the street course and competition bowl are the result of the California Skateparks design team's nearly two-decades experience creating elite competition courses. In consultation with many athletes competing in Sharjah, the designers modified traditional contest elements and complemented them with new features that match the skaters' growing level of competitiveness and evolving style of tricks. From early practice footage seen from Sharjah, evidence suggests that the California Skateparks design team got it right, including social-media posts showing how much fun visiting pros are having at Aljada. Which is great news for Sharjah's local skaters.

For more information about the World Skate 2022 World Championships, visit www.worldskate.org/skateboarding.

To learn more about California Skateparks, visit www.californiaskateparks.com or contact Bill Minadeo: bill@caskateparks.com

Contact Information:
Bill Minadeo
Vice President
bill@caskateparks.com


Original Source: Top Skateboarders Converge on Sharjah UAE for World Championships
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