B&W Quality Growers Spotlights Watercress, an Anti-Cancer Superfood

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Watercress is a Cruciferous Vegetable and the Best Source of Phenethyl Isothiocyanate, Shown to Decrease the Growth of Human Breast Cancer Cells


Watercress the Anti-Cancer Superfood

B&W Quality Growers applauds watercress as the anti-cancer superfood. Watercress is a cruciferous vegetable and the best phenethyl isothiocyanate (PEITC) source. Watercress has been shown to have antioxidant, anti-genotoxic, and anti-inflammatory properties and is linked to improved cholesterol profile. In addition, watercress contains significant levels of beneficial micronutrients linked with a reduced risk of breast cancer.1 ,2

Isothiocyanates obtained from watercress have been found to have chemo-preventive activity against various breast cancer cell lines in the laboratory and in epidemiologic studies. Many studies have demonstrated that a higher consumption of cruciferous vegetables is linked with a decreased risk of developing various kinds of cancers largely due to a plurality of effects.

Watercress separates from the rest of the cruciferous vegetables when it comes to PEITC as it's recognized as the richest source of this anti-cancer powerhouse. PEITC has been shown to decrease the growth of human breast cancer cells and diminish angiogenesis — the method by which tumors send out signals to induce surrounding normal tissues to grow new blood vessels into the tumor. In addition, PEITC has been confirmed to inhibit the growth of HER2+ mammary tumors in mice and prevent metastasis to the brain in a mouse model of breast cancer.1 ,2

PEITC has been shown to increase the sensitivity of breast cancer cells to radiotherapy and Adriamycin (doxorubicin). Lutein has been linked to potentiate the effect of taxane chemotherapy drugs Taxol (paclitaxel) and Taxotere (docetaxel) in breast cancer cells.1

The watercress compound kaempferol has been shown to reduce the degree of heart and kidney damage caused by Adriamycin in rat chemotherapy models. Eating watercress daily has been shown to significantly reduce DNA damage to blood cells, which is an essential trigger in cancer development.1 

Watercress should be eaten raw rather than cooked to obtain the most potent anti-cancer effects.

For more on the most nutrient-dense superfood, visit B&W Quality Growers.

About B&W Quality Growers 

B&W Quality Growers has been farming responsibly since 1870. We're among the largest growers of distinctive leafy greens, including watercress, arugula, spinach, and ong choy. We sustainably grow, pack, and ship the highest-quality distinctive leafy greens, providing well-being for our consumers and value for our customers. We've done this with zero product recalls and aim to provide a healthier, more flavorful world using premium leaves in everyday recipes. Follow B&W on our social media pages: Instagram, Facebook, Twitter, YouTube, Pinterest, and LinkedIn.

1 National Library of Medicine: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8123986 and https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4260992

2 American Association of Cancer Research: https://aacrjournals.org/cancerpreventionresearch/article/15/3/139/681736/Use-of-Freeze-dried-Watercress-for-Detoxification?searchresult=1

Contact Information:
Ruth Bozeman
Director of Marketing

Original Source: B&W Quality Growers Spotlights Watercress, an Anti-Cancer Superfood

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VIP Minds CEO and Visionary Nora Abou Chakra Launches ‘Power Hearts,’ a Transformative Initiative Driving Social Change

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Today marks the launch of "Power Hearts," an innovative initiative led by businesswoman and visionary Nora Abou Chakra. With each endeavor, Power Hearts embarks on a different mission, empowering CEOs to take direct action and make a tangible impact. Through immersive experiences and hands-on involvement, Power Hearts addresses pressing societal issues, fostering empathy and inspiring CEOs to become advocates for change within their organizations and communities.

Nora Abou Chakra, a respected entrepreneur known for her philanthropic endeavors, has once again demonstrated her commitment to driving social change with the launch of Power Hearts. Under this empowering initiative, CEOs from diverse industries come together to tackle pressing issues and create transformative solutions.

An example of these missions is hunger. Power Hearts combats hunger and alleviate the suffering of those affected by it. CEOs gather in a large-scale communal kitchen, where they actively participate in purchasing groceries and cooking meals for those in need.

The immersive experience provided by Power Hearts goes beyond the kitchen. CEOs physically hit the streets, personally distributing the freshly prepared meals to individuals experiencing hunger. This direct interaction with those in need further deepens their understanding of the issue, sparking a profound connection and a sense of shared humanity.

CEOs return to their organizations with a renewed perspective and a profound commitment to addressing the issue of hunger. They become ambassadors for change, leveraging their influence and resources to advocate for hunger relief initiatives within their respective communities and among their staff members.

Nora Abou Chakra, the driving force behind Power Hearts, expressed her enthusiasm for the initiative, stating, "Power Hearts aims to create a ripple effect of compassion and advocacy. By immersing CEOs in the realities of pressing social issues, we ignite a powerful drive for change that reverberates throughout their personal and professional spheres. Together, we can make a significant difference and create a more compassionate and equitable world."

Power Hearts represents Nora Abou Chakra's unwavering commitment to leveraging the influence and resources of business leaders for the greater good. By providing CEOs with transformative experiences, Power Hearts empowers them to become catalysts for change and advocates for social causes that resonate with their hearts.

For more information about Power Hearts and its upcoming initiatives, please visit powerhearts.com or follow us on @power.hearts

Contact Information:
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Original Source: VIP Minds CEO and Visionary Nora Abou Chakra Launches 'Power Hearts,' a Transformative Initiative Driving Social Change

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