To Boldly Go Where No Egg Has Gone Before — Chino Valley’s Offbeat Ads Are Changing the Way People Think About Eggs

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To Boldly Go Where No Egg Has Gone Before — Chino Valley’s Offbeat Ads Are Changing the Way People Think About Eggs
Chicken Scratch

Chicken Scratch from Chino Valley Ranchers

COLTON, Calif. - December 15, 2022 - (

From the boxing ring to the outer reaches of the cosmos, Chino Valley Ranchers (CVR) has taken its eggs and its customers on a wild ride over the past year, going viral in a series of wildly successfully digital ads that have captured the attention of millions. 

CEO Chris Nichols explains why the company is prioritizing entertaining content. "I believe all people have a desire to be creative in one form or another. For me, taking a break from the normal duties of running the farm in order to think outside the box and express some creativity is essential. With so many new platforms to display content, the possibilities are endless. This opportunity gets me excited as we continue to push the barriers of what people expect from an egg brand."

"Can't Beat 'Em" features fitness superstar/Onnit athlete Eric Leija in a pun-laden "fight night" scenario with a humorous surprise ending. The campaign has been a smashing success, with more than 1 million views worldwide. (Link)

The ad "Special Delivery" took highest honors during the 2022 MUSE Creative Awards. Inspired by the recent gender-reveal party craze, it is a comedic portrayal of a delivery driver lured by a "Come on in!" sign and a table full of delicious treats. He enters just as the party reaches its climax and has a comical "wanna get away" moment. (Link)

In "Eggs Over Skeezy," a family makes a late-night visit to a dubious food truck and finds that its proprietor is more than he seems — or is he? (Link)

Country star Nate Kenyon takes center stage in "Chicken Scratch." In this music video-format ad, he portrays a lovelorn rancher jilted by his favorite chicken, who has flown the coop for Chino Valley. A string of puns delivered in convincing country heartbreak style culminate in the tagline, "The Grass Is Greener at Chino Valley." (Link)

CVR also released a unique and widely viewed animation for Comet Eggs, whose "intergalactic orange yolks" are explained with an amusing backstory about Cold War-era chickens in space. (Link)

"We love what we do here at Chino and can't wait to share that message with our customers," Nichols says. "This past year, we took a different approach to advertising in order to bring our audience something new. Eggs are a food that is so versatile and fun to cook with, we wanted to bring out some of that humor and celebrate a new way to look at eggs. We see our content as leading the industry forward and can't wait to see what we do in 2023."

Contact Information:
Alex Ribble
(714) 794-2226

Press Release Service by

Original Source: To Boldly Go Where No Egg Has Gone Before — Chino Valley's Offbeat Ads Are Changing the Way People Think About Eggs

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The 2023 Global Healing Festival by Embodied Black Girl Returns, Disrupting Grind Culture and Centering Rest

The free one-day festival featuring today's visionary thought leaders will take place online on June 9, 2023

The Global Healing Festival by Embodied Black Girl returns for its fourth annual festival on June 9, 2023. The festival is the first of its kind and nourishes the healing and liberation of Black women and women of color while enlivening culture change and making wellness, somatics and mental health more accessible to the communities that need it most. 

Every year the free grassroots virtual festival attracts thousands of participants around the world, primarily through word of mouth.  

Curated by the global wellness and leadership education platform, Embodied Black Girl, the day-long online, interactive and immersive festival experience, includes in-depth workshops and thought-provoking conversations with today's leading visionary cultural shapers.

This year's theme, The Future is Embodied: The Rest-volution, is an invitation to enter the dream space and leave grind culture behind. In spite of the grim statistics and policies that impact Black women in particular, we root for a vision of joy, hope and self-determination.

In keeping this festival free through the years, our hope is to make wellness, somatics and mental health more accessible to Black women and folks of color and, in turn, create a world where we are seen, held and empowered. In this space, rest is life and our bodies transform into revolutionary portals and oracles for liberation. 

The festival will be hosted by Embodied Black Girl founder Thérèse Cator, who'll be joined by honored guests: 

  • Tricia Hersey, founder of The Nap Ministry and NYT Bestselling Author of Rest is Resistance 
  • Dr. Jennifer Mullan, founder of Decolonizing Therapy and author of the forthcoming book Decolonizing Therapy: Oppression, Historical Trauma and Politicizing Your Practice (W. W. Norton & Company)
  • Tigidankay "TK" Saccoh, founder of The Darkest Hue, a digital platform that centers the experiences and perspectives of dark-skinned Black girls, women, and femmes 
  • Natalee Facey, Resilience Coach and Birth Doula 

The festival will explore questions like…

  • How does rest support our individual and collective liberation?
  • How can we move beyond a cognitive understanding of rest to an embodied knowing of rest?
  • How can we foster deeper embodiment while having difficult and necessary conversations within our family and communities?
  • What dreams are we here to birth and nurture that will support personal and communal thriving?

For more information and to register to attend, please visit

Contact Information:
EBG Press

Original Source: The 2023 Global Healing Festival by Embodied Black Girl Returns, Disrupting Grind Culture and Centering Rest

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