SWARM Enlists Win-Win Partnerships to Grow Its F1 ‘Racing Fan Fest’ Series

Share This Post

MIAMI - September 15, 2022 - (Newswire.com)

SWARM, one of the country's largest live event agencies, hosted 120,000 Miami race fans in Wynwood at the remarkable May debut of its Racing Fan Fest.

For the 2023 event and beyond, SWARM plans to hit another gear by bringing Win-Win Partnerships along for the ride.

SWARM has retained Miami-based Win-Win to help elevate the sponsorship, brand and marketing opportunities afforded by what already is South Florida's most popular F1 fan event.

Per CEO Javi Zayas, "Headlined by Us Weekly, Racing Fan Fest kicked off Formula 1's debut in Miami by hosting more than 120,000 racing fans over the course of four days in Wynwood. Racing Fan Fest Miami 2023 will activate next year and host numerous brands, celebrities and entertainers. Our live concert series, previously featuring ACRAZE and Alesso, will continue to close out the weekend. Growth requires adding best-in-class strategic capabilities, and we struck gold in our alliance with Win-Win."

In addition to elevating its Miami event, Racing Fan Fest also plans a 2023 expansion to Austin and Las Vegas, providing marketers a turnkey activation platform in all three US Formula 1 race markets. 

"We couldn't be more flattered to partner with the SWARM team," said Win-Win Partnerships Founder Scott Becher. "F1 fandom is exploding in the U.S. and brands are looking for that elusive marketing recipe of driving revenue, brand impact and unique hospitality. Racing Fan Fest delivers a best-in-class activation experience and we're thrilled to help partners own a piece of the F1 race weekend."

About Racing Fan Fest

The inaugural Racing Fan Fest was presented in collaboration with lifestyle magazine Us Weekly. Lead racing partners included 5-time world champion Oracle Red Bull Racing and the Scuderia AlphaTauri race team. Cutting-edge entertainment and culinary concepts included The Red Bull Fan Zone, Official Formula 1 Merch Store, international performances by world class DJs, a nightclub partnership with E1lEVEN Vodka and AT+T VR Racing Simulators Activation.

For more visit www.racingfanfest.com or follow us on Instagram at @racingfanfest. 


SWARM is a holding of Hive Entertainment Group, a 360 full-service event, marketing, promotion and production company based in Florida with offices nationally. SWARM continues to inspire state-of-the-art experiences, expanding the landscape of the special event industry. For more visit www.swarminc.com or follow us on Instagram at @swarm.

About Win-Win Partnerships

Win-Win Partnerships specializes in data-driven, innovative partnership strategies for brands and marketers. A focus for Win-Win is integrated sponsorships and licensing solutions via entertainment, sports, and celebrity influencers. Founder Scott Becher most recently served as Vice President of Partnerships for Doral-based Carnival Cruise Line, and previously was a co-founder of Miami's sports talk radio station 790 The Ticket. Becher's experience also includes the National Football League and Zimmerman Advertising.  For more information, please visit www.choosewinwin.com.

Press Release Service by Newswire.com

Original Source: SWARM Enlists Win-Win Partnerships to Grow Its F1 'Racing Fan Fest' Series

Related Posts

Hard Asset Management Puts a Strong Buy on All Varieties of $4 US Rare Coin Stella Patterns

Hard Asset Management Highlights Stellar Growth in Gold Stella Coin Market as Investment Potential Surges SAN JUAN, Puert...

FTC, DOJ Issue Summary on Joint Pharmaceutical Merger Analysis Workshop

The Federal Trade Commission and the U.S. Department of...

The 2023 Global Healing Festival by Embodied Black Girl Returns, Disrupting Grind Culture and Centering Rest

The free one-day festival featuring today's visionary thought leaders will take place online on June 9, 2023

The Global Healing Festival by Embodied Black Girl returns for its fourth annual festival on June 9, 2023. The festival is the first of its kind and nourishes the healing and liberation of Black women and women of color while enlivening culture change and making wellness, somatics and mental health more accessible to the communities that need it most. 

Every year the free grassroots virtual festival attracts thousands of participants around the world, primarily through word of mouth.  

Curated by the global wellness and leadership education platform, Embodied Black Girl, the day-long online, interactive and immersive festival experience, includes in-depth workshops and thought-provoking conversations with today's leading visionary cultural shapers.

This year's theme, The Future is Embodied: The Rest-volution, is an invitation to enter the dream space and leave grind culture behind. In spite of the grim statistics and policies that impact Black women in particular, we root for a vision of joy, hope and self-determination.

In keeping this festival free through the years, our hope is to make wellness, somatics and mental health more accessible to Black women and folks of color and, in turn, create a world where we are seen, held and empowered. In this space, rest is life and our bodies transform into revolutionary portals and oracles for liberation. 

The festival will be hosted by Embodied Black Girl founder Thérèse Cator, who'll be joined by honored guests: 

  • Tricia Hersey, founder of The Nap Ministry and NYT Bestselling Author of Rest is Resistance 
  • Dr. Jennifer Mullan, founder of Decolonizing Therapy and author of the forthcoming book Decolonizing Therapy: Oppression, Historical Trauma and Politicizing Your Practice (W. W. Norton & Company)
  • Tigidankay "TK" Saccoh, founder of The Darkest Hue, a digital platform that centers the experiences and perspectives of dark-skinned Black girls, women, and femmes 
  • Natalee Facey, Resilience Coach and Birth Doula 

The festival will explore questions like…

  • How does rest support our individual and collective liberation?
  • How can we move beyond a cognitive understanding of rest to an embodied knowing of rest?
  • How can we foster deeper embodiment while having difficult and necessary conversations within our family and communities?
  • What dreams are we here to birth and nurture that will support personal and communal thriving?

For more information and to register to attend, please visit https://embodiedblackgirl.com/ghf-2023/.

Contact Information:
EBG Press

Original Source: The 2023 Global Healing Festival by Embodied Black Girl Returns, Disrupting Grind Culture and Centering Rest

OnePerfect Unveils First Look at Shift Therapy

Meet a psychologist-led technology company using mental health research, user data and proprietary data sets to help shift users into a better state of mind on demand ...

Elite Alliance Selected to Manage Marketing and Sales for New San Miguel Residence Club

Quimera Residence Club Located in San Miguel de Allende, Mexico, Features Four Bedroom Luxury Residences Within the Ventanas de San Miguel Golf Community ...

Phoenix Senior Living Communities Win 2023-2024 Best of Senior Living From U.S. News and World Report

PSL Logo Phoenix ATLANTA, June 1, 2023 (Newswire.com) - Phoenix Senior Living is proud to announce that 24 of its communities have been included in th...
green agriculture project
- Part of VUGA Media group -best seo company