Professional Football Superstar – Travis Kelce – Joins A SHOC ENERGY’s ‘Athlete Approved Energy’ Roster

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Travis Kelce, professional football icon, joins an elite lineup of renowned professional athletes that have chosen to invest in A SHOC Energy.

NEWPORT BEACH, Calif. - September 15, 2022 - (

A SHOC ENERGY, a modern, better-for-you energy drink, today announced a new business and marketing partnership with 2019 professional football champion, Travis Kelce. Leading up to the kickoff of the 2022 season, the Kansas City football superstar formed a relationship with A SHOC's team - Kelce identified that the products' performance benefits from more natural functional-ingredients, NSF International Certified For Sport® Certification, and commitment to healthier energy drinks were an asset to meet his demanding athletic requirements and also an exceptional business opportunity. 

In 2021, Travis Kelce became the first tight end in professional football history to obtain six consecutive seasons with at least one thousand receiving yards. Partnerships with athletes like Kelce have provided A SHOC the ability to be involved in their training programs in a more authentic way than competitors and reinforce the company's mission to help active-lifestyle consumers find healthier solutions to boost energy and reach their peak.

"Football is a demanding sport, the physical toll it takes on my body during the 18-week season of games, workouts, and traveling leaves me with little to no energy - and, I can use an extra boost to push through and keep me on track," said Kelce. "My routine is regimented, so I'm careful with what I put into my body which is why I naturally gravitated towards the A SHOC brand. They deliver a healthier, all-natural alternative and have ensured that their formulas have received the NSF Certification required by the NFL and many other professional sports. I'm excited to join an elite roster of athletes and share A SHOC's mission on how helpful their products have been to deliver a top-tier performance on and off the field with this better-for-you energy drink."

"Travis Kelce is a phenomenal addition to A SHOC's business and brand platforms. The levels of professional success he's obtained on and off the field attest to the intense commitment Travis puts into all his endeavors," said Paul Nadal, CEO, A SHOC ENERGY. "Travis has a systematic propensity in making great plays, and his forethought in partnering with A SHOC is further reinforcement for our company's business proposition to create healthier, performance-focused energy drinks - we look forward to evolving the energy category and working alongside Travis."

Leading into the 2022 football season, Kelce's collaboration with the brand makes him the latest addition to A SHOC's recent partnerships with renowned professional athletes and their combined strategic efforts to help customers reach their peak with healthier energy and focus using more natural ingredients.

As a further testament to the product's performance and energy benefits, other champion-level athletes who have chosen to partner with A SHOC ENERGY, include: Aaron Judge (First Baseman, New York Yankees), Chase Elliott (NASCAR Cup Series Champion, Four-Time Most Popular Driver Award), Paul Rodriguez (Professional Skateboarding Icon, Four-Time X Games Gold Medalist), Lexi Thompson (Eleven-Time Winner on the LPGA Tour, Major Championship Winner), Chase Young (Professional Football Rookie of the Year, Washington), Brooks Koepka (Two-Time PGA Tour Champion, Two-Time U.S. Open Winner) and Freddie Freeman (2020 MLB MVP, 2021 World Series Champion, Los Angeles Dodgers).

Earlier this year, A SHOC's energy drink lines, A SHOC and Accelerator secured the prestigious NSF International Certified For Sport® Certification required by MLB, NFL, NBA, PGA and many other professional organizations. As part of the rigorous certification process, including screening for 272 banned substances, ongoing manufacturing audits, and inspections, the company has ensured that their natural plant-based energy products are produced within NSF compliance. A SHOC sought to secure this certification in a commitment to athletes as they continue to push the envelope and look for new ways to maximize their performance through a healthy approach.

Travis Kelce will be highlighted in an extensive marketing campaign by A SHOC that includes activations both nationally and in key markets across retailers, digital, print and out of home advertising. A SHOC Energy drinks are currently available in more than 112,000 stores, including Target, Walmart, CVS, Rite Aid and 7-Eleven, and online and To learn more about A SHOC, please visit and @ashocenergy on Instagram.



About A SHOC

Based in Newport Beach, Calif., A SHOC is the fast-growing, healthy, active energy beverage brand that is changing the energy game with more natural, better-for-you products that feature more functional ingredients, including plant-based natural caffeine, plant-based thermogenics, ocean mineral electrolytes, nine essential amino acids, and BCAAs with no sugar, artificial flavors, colors, or preservatives. A SHOC is distributed nationally by Keurig Dr Pepper. More information on A SHOC is available at or on Instagram at @ashocenergy.

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Original Source: Professional Football Superstar - Travis Kelce - Joins A SHOC ENERGY's 'Athlete Approved Energy' Roster

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Chef Ann Foundation Signs a Cooperative Agreement With the USDA to Help Create a More Resilient, Equitable, and Nutritious School Food System

Part of USDA's Healthy Meals Incentives, these sub-grants are designed to increase K-12 schools' procurement of local, higher-quality food items and scratch cooking

Chef Ann Foundation (CAF) has signed a cooperative agreement with the USDA's Food and Nutrition Service (FNS) as part of the Healthy Meals Incentives Initiative.  An allocation of $7.8 million is provided to CAF as part of The School Food System Transformation Challenge. These funds will be used to build a sub-grant program to incentivize innovative partnerships between school districts, food producers, suppliers, distributors, and community partners to strengthen the availability and access to nutritious food products in the K-12 school food. 

"The pandemic shed light on the cracks in our food system, and school food teams have been burdened with supply chain issues. We need to help our schools and their regional food communities work together to empower local food production and distribution," said Mara Fleishman, CEO of Chef Ann Foundation.

In partnership with USDA FNS, CAF partnered with Gretchen Swanson Center for NutritionKitchen Sync Strategies, and the National Farm to School Network. These partners will ensure that the sub-grants will increase the offering of healthier food products in the K-12 school food marketplace; leverage innovative partnerships between School Food Authorities (SFA) and key stakeholders in their local food systems; expand SFA procurement capacity at the local and regional levels; and increase market opportunities for local growers and producers. The sub-grants will be developed with an eye towards cultivating equity, nourishing students, fostering a resilient supply chain, and creating scalable and sustainable change for SFAs across the country.

"Procurement, in particular, remains one of the most complex processes within school food service departments. SFAs are required to navigate sourcing ingredients that fulfill the mission of serving fresh, local foods while working within limited budgets, under-resourced producers, and strained supply chains," says Elliott Smith, co-founder of Kitchen Sync Strategies.

In order to effectively meet current standards, in addition to upcoming changes that align with the USDA Dietary Guidelines, school districts must be equipped with the network and resources necessary to achieve such requirements. Realistically, no SFA or individual business is capable of accomplishing such a complex universal goal without multiple strategic partnerships with other organizations, businesses, and agencies in their food economy. The sub-grants support the development of the hard and soft infrastructures needed to successfully increase access to nutritious and appealing foods for kids.

"USDA is taking a holistic approach to supporting school meal programs, which includes strengthening the food supply chain that supports them," said Stacy Dean, deputy under secretary for Food, Nutrition, and Consumer Services. "We're hopeful that these grants will accelerate and expand innovation in the school food marketplace, so that schools - and ultimately our children - have better access to healthier food products."

These initiatives are part of the Biden-Harris Administration's National Strategy on Hunger, Nutrition, and Health. The National Strategy provides a roadmap of actions the federal government will take to end hunger and reduce diet-related diseases by 2030 - all while reducing disparities. The National Strategy was released in conjunction with the first White House Conference on Hunger, Nutrition, and Health in over 50 years, hosted by President Biden in September 2022.

About Chef Ann Foundation

Chef Ann Foundation is a 501(c)(3) nonprofit working to ensure that school food professionals have the resources, funding and support they need to provide fresh, healthy, delicious, scratch cooked meals that support the health of children and our planet. To date, the organization has reached more than 14,000 schools and 3.4 million kids with healthy school programming. Learn more at and follow us on Facebook, Twitter, Instagram and LinkedIn.

About Gretchen Swanson Center for Nutrition

The Gretchen Swanson Center for Nutrition (GSCN) is a nonprofit research institute providing expertise in measurement and evaluation to help develop and enhance programs focused on healthy eating and active living, food security, and local food systems. With expertise in public health nutrition, GSCN is dedicated to building measurement strategies to assess the impact of innovative health-related programs, which advance health equity. GSCN was founded in 1973, is headquartered in Omaha, NE, and has 44 team members across 24 states. 

About Kitchen Sync Strategies

The Kitchen Sync Strategies Collaborative (KSSC) is a team of consulting and brokerage companies that brings a combined 25+ years of farm-to-school and school food procurement experience. The members of KSSC - which include Kitchen Sync Strategies, Supply Change, and Shared Plate Strategies - have supported over 250 SFAs nationwide to procure food from socially disadvantaged producers and meaningfully impact the racial and economic equity in their region.

About National Farm to School Network

National Farm to School Network has a vision of a strong and just food system for all, and we seek deep transformation toward this vision through farm to school - the way kids eat, grow, and learn about food in schools and early care and education settings.

About USDA

USDA touches the lives of all Americans each day in so many positive ways. In the Biden-Harris Administration, USDA is transforming America's food system with a greater focus on more resilient local and regional food production, fairer markets for all producers, ensuring access to safe, healthy and nutritious food in all communities, building new markets and streams of income for farmers and producers using climate smart food and forestry practices, making historic investments in infrastructure and clean energy capabilities in rural America, and committing to equity across the Department by removing systemic barriers and building a workforce more representative of America. To learn more, visit

About USDA Food and Nutrition Service

USDA's Food and Nutrition Service works to end hunger and improve food and nutrition security through a suite of more than 15 nutrition assistance programs, such as the school breakfast and lunch programs, WIC and SNAP. Together, these programs serve 1 in 4 Americans over the course of a year, promoting consistent and equitable access to healthy, safe, and affordable food essential to optimal health and well-being. FNS also provides science-based nutrition recommendations through the co-development of the Dietary Guidelines for Americans. FNS's report, "Leveraging the White House Conference to Promote and Elevate Nutrition Security: The Role of the USDA Food and Nutrition Service," highlights ways the agency will support the Biden-Harris Administration's National Strategy, released in conjunction with the historic White House Conference on Hunger, Nutrition, and Health in September 2022. To learn more about FNS, visit and follow @USDANutrition.

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Original Source: Chef Ann Foundation Signs a Cooperative Agreement With the USDA to Help Create a More Resilient, Equitable, and Nutritious School Food System
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