Fort Brewery and Hell’s Half Acre Stadium Goods Join Forces to Launch Hell’s Half Lager, a Collaboration Benefiting the Flying T Club
FORT WORTH, Texas, July 25, 2023 (Newswire.com) - Fort Brewery, a locally-owned brewery, and Hell's Half Acre Stadium Goods, a licensed apparel company, are excited to announce their partnership and the release of a new beer collaboration called Hell's Half Lager. This special brew has been crafted with a purpose, as a portion of all sales will go towards supporting the Flying T Club and its student-athlete ambassadors.
Hell's Half Lager's name is a nod to the Wild West history of Fort Worth and Hell's Half Acre. This name resonates with all three partners as they trailblaze their industry, focusing on supporting the community and creating a best-in-class experience for their customers and ambassadors.
The Flying T Club is an organization dedicated to fostering the growth and development of student-athletes in our community. They provide opportunities for young individuals to excel in their chosen sports while emphasizing the importance of education and character development. By offering comprehensive support, including scholarships, training facilities, and mentorship programs, the Flying T Club enables student-athletes to achieve their full potential both on and off the field.
Hell's Half Lager represents a perfect blend of Fort Brewery's expert craftsmanship and Hell's Half Acre Stadium Goods' passion for Fort Worth sports. This crisp and refreshing lager has been meticulously brewed using the finest ingredients to deliver a flavor profile that appeals to beer enthusiasts and sports fans alike. With its smooth finish and balanced taste, Hell's Half Lager is set to become a favorite among beer lovers. Fort Brewery describes the Lager as an easy-drinking stadium beer perfect for the hottest of gamedays.
Jack Feltgen, Project Lead at Fort Brewery & a former cheerleader at TCU, describes Hell's Half Lager as the project he has been vying for since graduation: "To build a beverage brand that allows fans to have an accessible means to support their team is very exciting to me. As someone whose role in athletics was to unite fans and build enthusiasm during gameday, I believe HHL perfectly encapsulates my former role on campus, and as an alumnus, give back to those same opportunities I had as a student-athlete on campus."
As part of the collaboration, Fort Brewery and Hell's Half Acre Stadium Goods will host a series of events and promotional activities to raise awareness about the Flying T Club and the Hell's Half Lager. These events will provide opportunities for individuals to learn more about the Flying T Club's initiatives, interact with student-athletes, and enjoy the fantastic flavors of Hell's Half Lager.
"We are proud to partner with Fort Brewery in supporting the Flying T Club," stated Steven Stults, Founder of Hell's Half Acre Stadium Goods. "The collaboration represents our shared commitment to empowering student-athletes and providing them with the resources they need to succeed. Hell's Half Lager is not just a beer; it is a symbol of community support."
Hell's Half Lager will be available for purchase at Fort Brewery, as well as select retailers, bars, and restaurants starting August 3rd. Beer enthusiasts and supporters of the Flying T Club are encouraged to look out for Hell's Half Lager and join the movement to make a difference in the lives of student-athletes.
Contact Information:Jack Feltgen
Project Lead
jackf@fk1935.com
219-309-6273
Aaron Hoernke
Marketing Director
aaronh@fk1935.com
9202031892
Original Source: Fort Brewery and Hell's Half Acre Stadium Goods Join Forces to Launch Hell's Half Lager, a Collaboration Benefiting the Flying T Club
The Black Dog and Boston Bruins Defenseman Charlie McAvoy to Launch a Cobranded Apparel Line
Charle McAvoy and Otto
Charlie McAvoy and his French Bulldog, Otto, on a recent photoshoot in Martha's Vineyard.
VINEYARD HAVEN, Mass., July 20, 2023 (Newswire.com) - The Black Dog, the iconic Martha's Vineyard lifestyle brand, has recently announced it has partnered with Charlie McAvoy, star defenseman for the Boston Bruins, to launch a cobranded product line that will feature athleisure wear, accessories, and dog products. United by a love of dogs and of living a laid-back coastal lifestyle, the collaboration will debut in stores and online later this summer, followed by a more robust collection this fall.
"Charlie's love for his French Bulldog, Otto, along with his passion for surfing and the beach, made the partnership a natural choice for us," says CEO Dan Pucillo. "While we've had a longstanding sponsorship with the Bruins, this is our first athlete collaboration, and we are excited to partner with a player so entrenched in the future success of the team."
"Growing up on the south shore of Long Island, spending time on the beach with my family and our pups was a huge part of my childhood," says Charlie. "This coastal community vibe is what The Black Dog is all about, making it a perfect match. I am so excited for this collaboration and to become a part of something that embodies what has always been a part of me."
More information in the coming weeks at www.theblackdog.com or @theblackdogmv.
About The Black Dog Tavern Company
In the winter of 1971, Sailing Captain Robert Douglas opened The Black Dog Tavern on Martha's Vineyard. Naming the restaurant after his rescue pup, "Black Dog," her silhouette soon began to appear on t-shirts, sweatshirts, & mugs. Years later, the Black Dog logo is recognized all over the world. Today, with 27 retail locations spanning the coast from Maine to Florida, and five food service locations, the Black Dog collection has grown to include nautically inspired apparel, accessories, dog gear and gifts for the home. Find a location near you or shop online at www.theblackdog.com.
About Charlie McAvoy
Born and raised in Long Beach, New York, McAvoy started skating at the age of 3 at Long Beach Arena, where his father, Charlie Sr., helped install a studio rink as a plumbing and heating contractor. He attended Long Beach High School for one year before moving to Ann Arbor, Michigan, to join USA Hockey's National Team Development Program. McAvoy played two seasons with the NTDP and helped the United States win the gold medal at the 2015 IIHF Under-18 World Championship before heading back east to play at Boston University as a 17-year-old freshman. Following his freshman season, during which he led the team's defensemen with 25 points (three goals, 22 assists) in 37 games, McAvoy was selected by the Boston Bruins with the No. 14 pick in the 2016 NHL Draft. When he's off the ice, Charlie enjoys surfing and spending time with his family, fiancé and Frenchie, Otto. Charlie is represented by Alexander Aigen at Alexander@ifmanagement.com.
Contact Information:Jessica Fiedler
Marketing Manager
jfiedler@theblackdog.com
6172852549
Original Source: The Black Dog and Boston Bruins Defenseman Charlie McAvoy to Launch a Cobranded Apparel Line
