Vitakraft (R) Announces ‘The Trick & Treat Halloween Costume Contest’ for Pets

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This Halloween, the renowned international pet food brand Vitakraft® is inviting pets and their parents to join the “Trick & Treat Halloween Costume Contest.” In a move to encompass the diverse array of pets cherished in homes everywhere, the contest welcomes cats, dogs, and small animals, such as rabbits, guinea pigs, and hamsters, as well as birds, such as parrots, canaries, love birds, and many more. 

Participation has been made effortless. Pet parents need only to post a photo or video of their costumed pet on social media and tag Vitakraft to enter. It’s an opportunity for all pets to shine.

Get inspired with this video entry example: a Halloween adventure with the feline duo Kona & Kai! 

Meet these requirements by October 27, and you could be one of the 20 lucky winners to receive a basket brimming with $100 worth of treats!

In the mix of this delightful contest, safety and enjoyment are prioritized. As part of the contest’s interactive nature, Molly DeVoss, a Certified Feline Training & Behavior Specialist, will share tips to ensure pets are safe and comfortable. For example, for cats, "During Halloween, there are frequent door openings as trick-or-treaters come and go. Make sure your cat doesn’t slip out by accident. If you don't confine your cat to a safe room, consider using a baby gate at the front door." 

The “Trick & Treat Halloween Costume Contest” underscores Vitakraft’s commitment to all pets in the family. “Every pet, from playful puppies and kittens to chirpy birds and cuddly small animals, is part of the Vitakraft family. This contest is a delightful testament to the variety of pets we cater to with our extensive product range,” Miquel Gonzalez, Chief Marketing Officer at Vitakraft, explained.

To coincide with the Halloween festivity, Vitakraft is also unveiling the "Monster Value Pack Lick 'n’ Lap Snack," a delightful addition for the feline members of the family, just in time for Halloween.

To learn more about Vitakraft products, visit

Contact Information:
Hayden Ari
Marketing Manager

Original Source: Vitakraft (R) Announces 'The Trick & Treat Halloween Costume Contest’ for Pets

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Today marks the launch of "Power Hearts," an innovative initiative led by businesswoman and visionary Nora Abou Chakra. With each endeavor, Power Hearts embarks on a different mission, empowering CEOs to take direct action and make a tangible impact. Through immersive experiences and hands-on involvement, Power Hearts addresses pressing societal issues, fostering empathy and inspiring CEOs to become advocates for change within their organizations and communities.

Nora Abou Chakra, a respected entrepreneur known for her philanthropic endeavors, has once again demonstrated her commitment to driving social change with the launch of Power Hearts. Under this empowering initiative, CEOs from diverse industries come together to tackle pressing issues and create transformative solutions.

An example of these missions is hunger. Power Hearts combats hunger and alleviate the suffering of those affected by it. CEOs gather in a large-scale communal kitchen, where they actively participate in purchasing groceries and cooking meals for those in need.

The immersive experience provided by Power Hearts goes beyond the kitchen. CEOs physically hit the streets, personally distributing the freshly prepared meals to individuals experiencing hunger. This direct interaction with those in need further deepens their understanding of the issue, sparking a profound connection and a sense of shared humanity.

CEOs return to their organizations with a renewed perspective and a profound commitment to addressing the issue of hunger. They become ambassadors for change, leveraging their influence and resources to advocate for hunger relief initiatives within their respective communities and among their staff members.

Nora Abou Chakra, the driving force behind Power Hearts, expressed her enthusiasm for the initiative, stating, "Power Hearts aims to create a ripple effect of compassion and advocacy. By immersing CEOs in the realities of pressing social issues, we ignite a powerful drive for change that reverberates throughout their personal and professional spheres. Together, we can make a significant difference and create a more compassionate and equitable world."

Power Hearts represents Nora Abou Chakra's unwavering commitment to leveraging the influence and resources of business leaders for the greater good. By providing CEOs with transformative experiences, Power Hearts empowers them to become catalysts for change and advocates for social causes that resonate with their hearts.

For more information about Power Hearts and its upcoming initiatives, please visit or follow us on @power.hearts

Contact Information:
Stephanie Khalil
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Original Source: VIP Minds CEO and Visionary Nora Abou Chakra Launches 'Power Hearts,' a Transformative Initiative Driving Social Change

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